Championing an Inclusive Future through Football

Location and general information

Ongoing
Location France, Turkey, England
Start date 05/01/2022
End date 06/01/2024
Cost of the project €340,000
Foundation funding €-
Project identifier 20211111
Partners FedEx Corp
Categories Access to Sport - Conflict victims - Employability - Gender Equality - Infrastructure and equipment - Personal development

Context

FedEx was the first corporate partner to work with the foundation in 2016. This collaboration began with the funding of artificial turf community football pitches, known as a ‘Field in a Box’, in communities in Brazil, Poland, South Africa and Spain. Since then, the collaboration has matured to focus on using football as a tool to address social challenges and improve lives in a more sustainable way.

A sponsor of the UEFA Champions League for the 2021–24 cycle, FedEx’s support extends to its social responsibility programme, as it highlights the social challenges faced by the host countries of the UEFA Champions League finals: Paris in 2022, Istanbul in 2023 and London in 2024.

Project content

The Championing an Inclusive Future through Football programme runs alongside FedEx’s sponsorship of the UEFA Champions League and involves offering financial support to non-profit organisations using football as a tool to promote inclusiveness among communities in cities where the finals are held. The organisations and activities supported are described below.

Paris

The charity Sport dans la Ville (SDLV)S runs a programme called ‘L dans la Ville’ supporting the needs and career aspirations of underserved girls over the age of 10 and young women.

Istanbul

Turkey-based Bonyan Organization works with disadvantaged communities hosting a high number of refugees in Istanbul, as well as in the city of Mardin, close to the Syrian border.

London

Kick It Out’s Coach Pathway invites men and women of Black and Asian descent to take part in a mentoring programme that will support their development as coaches..

Objectives

SDLV’s programme in Paris will reach more than 2,000 girls and aims to:

  • empower them through sports practice, events and trips;
  • increase access to employment;
  • prepare them to become leaders;
  • raise awareness of gender stereotypes.

 

Bonyan Organization’s project in Istanbul and Mardin promotes well-being, social cohesion and safety among refugees and their host communities by leveraging the power of football and sports to foster peaceful coexistence. The project will target 4,000 children representing different ethnicities and regions, with an even split of Turkish and refugee children and of boys and girls. Children with special needs will also be included. The project aims to:

  • increase access to existing sports facilities for both Turkish and refugee children;
  • support Turkish schools so that they are able to host refugee students;
  • enhance the soft skills (life skills, leadership, conflict resolution, etc.) of the children and their sports coaches;
  • help physical education teachers to adopt a ‘football3’ mindset in relation to their classroom assignments with a view to launching future initiatives themselves;
  • enhance gender sensitivity and the engagement of girls in sports activities, particularly football;
  • promote the inclusion of children with special needs in sports activities, particularly football;
  • create opportunities for the integration of Turkish people and refugees through sports;
  • increase access to Turkey’s existing Child Protection Communities for both Turkish and refugee children.

 

The aim of Kick It Out is to create pathways for groups that are under-represented in football to help diversify the talent pool. The organisation calls on its many contacts in the Premier League, the English Football League, The FA, the Professional Footballers’ Association and the national squads to offer the 15 selected participants:

    • the skills they need to enhance their coaching talent;
    • access to mentors;
    • coach observation opportunities;
    • placement opportunities;
    • personal coach development.

Project activities

SDLV creates a close relationship with young girls through sports and cultural activities just for them.

  • Regular sessions open only to girls, giving them the chance them to have fun, talk to other girls in the neighbourhood and improve their playing in a safe environment
  • The Discovery programme, offering cultural and sporting outings for girls as young as six as well as visits from professional women with inspiring stories for those aged 10 to 25 to encourage them to pursue careers
  • Individual follow-up sessions for each participant and advice on how to achieve their professional objectives

 

Activities with Bonyan Organization take place across two cities.

  • Rehabilitating school football fields (two in Istanbul and two in Mardin)
  • Distributing sport kits and football3 guidelines (ten schools in Istanbul and 15 in Mardin)
  • Teacher training on football3 and sports for children (50 teachers in Mardin)
  • Training youth volunteers to play an active role in their communities (ten volunteers in Istanbul and 20 in Mardin)
  • Football3 matches (30 matches in Istanbul with 90 participants each and 50 matches in Mardin with 150 participants each)

 

Kick It Out takes up to 15 coaches on a journey of development through specially arranged opportunities with senior coaching representatives from English football.

  • Coach observation opportunities at Premier League and English Football League clubs
  • Insight into the organisation of England’s national men’s and women’s teams, with a visit to St George’s Park
  • Individual coach mentors offering personalised, one-to-one support
  • Access to coaching development courses
  • Priority invitation to Kick It Out Raise Your Game events, whose learning outcomes are uniquely focused on coach development
  • Opportunities for placements in the industry
  • Successful candidates take part in Kick It Out’s monitoring and evaluation tracking scheme

Partners

Kick for Hope

Location and general information

Closed
Location Jordan
Start date 01/01/2022
End date 12/31/2022
Cost of the project €375,000
Foundation funding €175,000
Project identifier 20210680
Partners AFDP Global
Categories Access to Sport - Conflict victims - Employability - Gender Equality - Infrastructure and equipment - Personal development

Context

AFDP Global and UEFA started the Zaatari Kick for Hope project in 2012 to help Syrian refugees displaced by the conflict in Syria, particularly children in the refugee camp of Zaatari, by providing football activities, training courses, infrastructure support and life skills programmes. The UEFA Foundation for Children continued to provide financial and infrastructure support from 2015 and extended the support to Azraq camp. The Zaatari and Azraq projects were combined in 2021.

Project content

AFDP Global provides weekly sporting activities for displaced Syrian boys and girls, ensuring a fun and safe environment for training and competitive activities, including football, judo, Zumba, and table tennis. The project continues to support the Syrian coaching and management team established at the Zaatari and Azraq refugee camps. Sport is used to raise awareness of social issues and impart the life skills necessary in that context. Continuous training for skills development is also provided. The youngsters are supervised by appropriate role models.

Objectives

  • Engaging Syrian children and teenagers

Provide football and other sports activities in an appropriate, safe and supervised environment, allowing children to enjoy their childhood. In addition to playing and spending time together, the youngsters will learn football skills and the fundamental values of sport, such as respect, fair play, team spirit and solidarity. They will also be educated on specific social issues.

  • Training Syrian football coaches and referees

Provide training for Syrian refugees on how to run football coaching sessions, equipping them with the skills to manage a league and run football clubs, with specific classes on refereeing.

  • Integrating a life skills curriculum

Teach coaches how to apply the values of sport to facilitate children’s personal development and raise their awareness of certain social issues, paying particular attention to conflict resolution, early marriage, birth control and the importance of schooling, health, hygiene and well-being.

  • Maintaining established football clubs and league

Support administrators and coaches, ensuring that they have the ability to maintain the football clubs and league set up by the project in previous years.

Project activities

  • Infrastructure and training materials

    In cooperation with AFDP Global, the UEFA foundation has contributed to the construction of a sports centre. Known as the House of Sport, it is a place for social activities and a safe environment where youngsters can have fun and make friends, especially the ones who are interested in football.

    • Since the start of the project, more than 20,000 footballs, 20,000 T-shirts, caps and backpacks, 5,000 pairs of shoes and 1,000 training kits (cones, plates, bibs, stopwatches, whistles, etc.) have been distributed for sports activities.
    • 1,000 snacks and 2,000 bottles of water are distributed at each tournament.
    • The coaches have also been fully
    • The two main pitches used for tournaments have been upgraded to artificial turf and are fully equipped for football matches.
    • Eleven containers of various supplies (sportswear, balls, ) have been provided by the UEFA foundation.

     

    Football pitch

    Pursuing the aim of providing a safe environment for the beneficiaries of the project, the UEFA foundation, in cooperation with AFDP Global and the Jordanian Football Association, contributed to the conversion to artificial turf of a full-size football pitch (in 2017) and a small pitch for girls (in 2018), with the financial support of LAY’S in addition to a small pitch in Azraq Camp.

    Figures (2021)

    • Some 305 adult refugees – including 102 women and 203 men – have already benefited from the coaching education financed by the Twenty-seven of these coaches are currently working for the project and the others for other non-governmental organisations in the camp.
    • Experts appointed by the UEFA foundation and AFDP Global have already run workshops on refereeing, trauma recovery, sport as a tool for social cohesion, early marriage and conflict resolution. Some 54 referees have been trained, 21 of whom are women.
    • Around 5,600 children and young people – boys and girls – take part in the weekly sports activities and monthly football tournaments supervised by qualified male and female educators. This peaked at 7,137 young Syrians in October 2019 – 4,947 boys and 2,190 girls

    aged between 8 and 20. Numbers were expected to increase in the summer of 2020, but due to the COVID19, AFDP Global ceased all activities for children due to a government enforced lockdown in the camps. Activities were resumed in September 2021

    • Monthly football tournaments are organised in the camps for the under-13, under-15 and under-20 age groups. An average of 1,000 children and young people aged 8 to 20, including 300 girls, take part in the monthly The highest number of participants was 1,580 in March 2019.
    • Monthly events are organised for under-8s, with an average of 100 children taking part.
    • Men’s teams can use the field for two hours per
    • Apart from football, other sports and activities are organised. Some 340 boys regularly do judo (under-13 and under-15), over 180 boys and girls take part in table tennis activities (under-13 and under-15), and 300 girls take Zumba classes.

Expected results

  • Coaching and football activities to be organised for a total of 2,800 boys and 1,800 girls between the ages of 8 and 20.
  • Monthly football tournaments to be organised in the camp, with an average of 1,000 participants aged 8 to 20, including 300 girls.
  • More than 18 men’s teams to be provided with the facilities to play football daily and tournaments to be organised for
  • Other daily sports and other activities to be organised, providing the beneficiaries with a greater diversity of activities, including judo, table tennis and Zumba.
  • A team of 22 male and 22 female staff to be They will use sport, and football in particular, as a tool for social cohesion and conflict resolution, and will be responsible for managing teams for the different age groups.
  • External events to be organised, boosting social impact through awareness and increased friendship-building opportunities.

Partner

Open Fun Football Schools – Iraq

Location and general information

Ongoing
Location Iraq
Start date 03/01/2022
End date 12/31/2022
Cost of the project €100,000
Foundation funding €100,000
Project identifier 20211041
Partners Cross Cultures
Categories Access to Sport - Personal development

Context

Iraq is a fragile country suffering from decades of war, violent uprisings, sectarian conflicts, tyranny and rampant corruption. In addition, the poverty rate is estimated to be 27%, the youth unemployment rate is 36%, female participation in the workforce is just 13%, and more than 3.2 million children are out of school. Iraq's stability, social cohesion and future prosperity cannot be improved without giving the young generation better life opportunities and a collective voice in political, civic and social life.

Project content

The purpose of this project is to bring an updated version of Cross Cultures’ successful Open Fun Football Schools (OFFS) concept to Iraq, with an additional focus on strengthening the resilience of young voluntary coaches and children by paying special attention to the beneficiaries' education and employability.

The project uses Cross Cultures’ Youth Leadership Education initiative as a platform to mobilise and empower a network of young people as OFFS Coaches and Youth Leaders. The aims of the social and civic activities undertaken are as follows:

  1. Help at-risk children to stay in school or return to school.
  2. Provide the young coaches and leaders with a platform and an "anchor" in their local community with a view to enhancing their resilience, employability and life opportunities.

Objectives

  • To mobilise and empower a network of young people and enhance their capacity to use OFFS and other self-organised social football activities as a platform for their voluntary social and civic commitment.
  • To facilitate child protection activities for at-risk children and help them to stay in school or return to school. These activities include OFFS, other social football activities, teaching of relevant life skills and non-formal schooling.

 

Project activities

  • Train 60 young people as OFFS leaders and coaches.
  • OFFS leaders and coaches organise OFFS, Fun Festivals and FSR activities for 1,000 children aged 6–12 years old. At least 50% of the participants must be unschooled and 40% must be girls.
  • OFFS leaders facilitate the teaching of essential life skills to at-risk children.
  • Train OFFS leaders in social entrepreneurship and civil society organisation.

Expected results

  • 60 young OFFS leaders and coaches are empowered as Youth Leaders and gain the knowledge and skills to use OFFS in the best interests of vulnerable children while also enhancing their own resilience and life opportunities.
  • 1,000 children enjoy fun football activities and learn life skills with peers from different backgrounds in a context that promotes friendship, peace, child protection and gender equality.
  • Together with Cross Cultures, the local partner organisations refresh, strengthen and further develop their unique nationwide FSR network in Iraq.

Partner

Let me play football!

Location and general information

Ongoing
Location Moldavie
Start date 03/01/2022
End date 02/15/2023
Cost of the project €62,939
Foundation funding €50,000
Project identifier 20210884
Partners Football Association of Moldova, Scenario NGO
Categories Access to Sport - Employability - Gender Equality - Personal development

Context

Moldova is one of Europe's poorest countries and has been politically unstable since 2006. Even then, it had one of the highest numbers of orphanages in Europe, though most of the institutionalised children were not orphans but had been given up by parents who could not afford to raise them. Unemployment in Moldova is high and young adults often move abroad to find work, leaving their children behind to be looked after by the state. They believe that what they are doing is in their children’s best interests.

Project content

The project involves a number of development programmes aimed at children living in orphanages all over the country, including facilitating access to football activities.

  • National football championship between orphanages
  • Friendly match between a national ‘dream team’ comprising children from Moldovan orphanages and a team of children from orphanages abroad
  • Scenario Smart Camp, a sports and entertainment camp for 50 children from 15 orphanages who have previously demonstrated motivation for educational activities, competitions and cultural and sports programmes run by our NGO
  • In-person maths tutoring to bring struggling children up to school standard
  • In-person English classes to help orphans living in rural institutions to improve their speaking skills
  • Christmas/New Year’s Eve sports party – an opportunity for children to have fun and make friends from other orphanages
  • Remote IT school, giving children skills that are essential in the 21st century, including the use of IT tools such as MS Word, Excel, PowerPoint, search engines, etc.
  • Remote good manners school to give institutionalised children the social and cultural education that is normally provided by the family

Objectives

  • Provide access to sports activities, leading to better health and personal achievements among children living in orphanages
  • Provide high-quality education, motivating the children to continue through secondary and higher education
  • Help children living in orphanages to become the best version of themselves
  • Protect the children’s rights and integrate them into society so that they are no longer vulnerable and are valued as full citizens

Project activities

  • Organise a championship among orphanages
  • Provide language courses and other tutoring for 300 institutionalised children
  • Organise a Christmas and New Year’s Eve party for all children living in 15 orphanages in Moldova
  • Give children gifts
  • Provide all orphanages with supplies
  • Provide participating children with free football equipment

Expected results

For children:

  • Improved academic performance
  • Access to sport
  • Increased aspirations and self-confidence
  • Improved communication and interpersonal relationships based on respect and tolerance
  • Enriched cultural development

For retired persons and teachers:

  • Opportunities for additional earnings
  • Expansion of their social environment
  • Satisfaction of playing an important social role
  • Opportunity to put their experience to good use

Partners

Action and Fun!

Location and general information

Ongoing
Location Minsk and Mogilev regions, Belarus
Start date 06/01/2022
End date 04/30/2023
Cost of the project €169,050,00
Foundation funding €152,000,00
Project identifier 20210627
Partners Caritas Oberösterreich
Categories Access to Sport - Infrastructure and equipment - Personal development

Context

In addition to the difficult political situation, people in Belarus are severely affected by economic hardships and the impact of the COVID-19 pandemic. According to official data and research by UNICEF Belarus, about 30,000 children live in out-of-home care, 30% of whom in state-run boarding houses, mainly for reasons of disability (46 %). State-run institutions lack the funds to make their premises accessible, invest in the surroundings or provide occupational training. Two-thirds of families with three or more children live below the poverty line, most in rural areas. More than one million people live in areas still affected by the Chernobyl catastrophe.

Project content

The aim is to improve the psychosocial well-being of vulnerable children in Belarus by means of inclusive activities (contribution to SDG 3: improved well-being; UNCRC: right to play and exercise; UNCRPD: right to inclusion).

Partly, activities will take place in the Caritas Centre St Lucas in Borovlyany (near Minsk), a centre for children suffering from cancer and their caregivers, children’s holiday recreational activities, activities for children with disabilities and others living in the surrounding area. Other activities will be held in state-run schools, boarding houses, foster families and in parishes in the Minsk and Mogilev regions.

Objectives

Objective 1: 420 youngsters: (children suffering from cancer, children of all abilities and children of vulnerable families staying in the Caritas Centre St Lucas) can use a new, inclusive playground

Objective 2: 8,200 vulnerable children are encouraged to get more exercise during Caritas action days (Action and Fun Bus) and enjoy a more inclusive environment in state institutions

Objective 3: 40 teachers and caregivers learn how to add exercise to the everyday lives of children of all abilities

Project activities

Activity Cluster 1: Build the inclusive playground; organise special activities for children living in the surrounding area during weekends and holidays

Activity Cluster 2.1: Purchase the bus and inclusive equipment; organise ‘activity days’ in parishes and state-run boarding houses; train volunteers

Activity Cluster 2.2: Launch a call for tender for inclusive micro-projects for schools

Activity Cluster 3: Organise two train-the-trainer sessions about the programme, to develop and distribute a manual

Expected results

Result 1: An inclusive playground in the Caritas-Centre St Lucas near Minsk will be used by 420 children living with cancer and other vulnerable children

Result 2.1: 3,200 vulnerable children will be encouraged to play and to get exercise during activity days

Result 2.2: State-run institutions will provide a more inclusive environment through a micro-project tender

Result 3: 40 teachers or school staff are taught how to run the programme in their everyday work and share their knowledge with parents and colleagues

Partner

Football for Everyone

Location and general information

Ongoing
Location Chile; Puerto Williams, Visviri and Easter Island
Start date 05/01/2022
End date 12/31/2022
Cost of the project €19,133
Foundation funding €19,133
Project identifier 20211182
Partners Fundación Ganamos Todos
Categories Access to Sport - Infrastructure and equipment - Personal development

Context

Ganamos Todos is an organisation that was born in 2011, which seeks to intervene in communities through the practice of physical activity. In 8 years, they impacted almost 200,000 young people in more than 200 communities in the country. They work to reach all of Chile.

Convinced that sport unites, breaks down barriers and improves opportunities for children and young people, Ganamos Todos develop key skills for better social integration for boys and girls in isolated regions of Chile: Visviri (in the Andes), Easter Island (in the Pacific), Puerto Williams (last city before Antarctica).

Project content

This project involves travelling to Visviri, Easter Island and Puerto Williams to give 50 boys and 50 girls new adidas football boots and donate 100 adidas balls to each location. The team coordinated with the municipal sports entity of each of these locations in advance to ensure the shoes were the correct sizes. We will be accompanied by a former football player who participated in the men’s or women’s FIFA World Cup or played for a European league team. Their presence will motivate the community. This person will deliver a talk to the community, highlighting the positive values, they have learned thanks to football, and how they contribute to building a better society. Then, with all the boys and girls present, we will celebrate a football festival during the day, so that the children can use their gifts, and football is celebrated as an opportunity for growth.

 

Objectives

We intend to bring football closer to communities that, for geographical reasons, are isolated. It is not easy to obtain the basic minimal equipment to play football when you live in the Andes mountains, on an island in the Pacific Ocean or at the end of the world. We hope that receiving quality equipment and meeting a football icon, will result in a passion for football among these boys and girls.

Project activities

Gifts

We get in touch with each municipality, to present the project to the local sports authorities. They then give us the shoe sizes of the children who are to receive football boots.

With this information, we will buy the 300 pairs of shoes and the 300 footballs from adidas.

We put the gifts into boxes, to ship them to the different locations.

Icon

We use our strong network in the Chilean football world to decide which former player can generate the greatest reaction from the community. It might be best to take different former players to each location. Ultimately what is important is the bond that the player can create with the children in the various locations.

Before we travel, we get together with the icon, in order to hear the positive values that they have learned from football and how they apply them to everyday life. This information will be used to create a PowerPoint presentation that will be used during the visits.

Two members of Fundación Ganamos Todos and the football icon will travel to the community.

Festival

With the help of the local authorities, we organise a football festival so the children can enjoy the gifts that they have received straight away. The focus will be on participation and the happiness and opportunities created by practising football.

Expected results

Bring football and joy to isolated communities with a large indigenous population.

Partner

Football Friends – Together is ok !

Location and general information

Closed
Location Bosnia and Herzegovina
Start date 02/01/2022
End date 12/31/2022
Cost of the project €46,000
Foundation funding €35,100
Project identifier 20210180
Partners Football Friends
Categories Access to Sport - Gender Equality - Personal development

Context

The main criteria for our target groups: economically underdeveloped neighbourhoods where there are ethnic tensions and greater levels of aggression. The main criteria for the individual participants: social and economic hardships.

Project content

Football Friends – Together is ok! is for children up to the age of 14 and uses the football3 philosophy of mixing genders and ethnicities, ultimately to form teams comprising children from both cities. The activities promote peace-building and tolerance. Teams will be put together during the week in the Viber group chat, with the agreement of the participants, in preparation for games at the weekends. The stated aim is to form mixed teams, half from Foča and half from Goražde.

Objectives

  • Promote national, ethnical tolerance and cohabitation
  • Use football as the main tool of social development to prevent conflict and promote long-lasting peace
  • Promote girls’ participation in football to alter stereotypes and social roles
  • Empower young people from disadvantaged communities to use football as a tool for progress

Project activities

  • 2 months – Preparation stage and warm-up – first meeting of participants, ice-breaking and getting to know each other, learning about our organisation and best practices
  • 8 months – Football tournaments in Foča and Goražde – two per month
  • 8 months – Workshops, lectures, party

Expected results

  • 1,400 indirect beneficiaries
  • 80 direct beneficiaries
  • 50/50% female/male participants
  • 12–14: average age range of participants
  • Prevention of conflict and the promotion of long-lasting peace
  • Improved relationship between different ethnic groups
  • Altered stereotypes and social roles
  • Greater participation of girls in all football activities

Partner

Health 360: football for a protected community

Location and general information

Ongoing
Location Lusaka, Zambia
Start date 01/31/2022
End date 07/31/2023
Cost of the project €136,300
Foundation funding €63,300
Project identifier 20210991
Partners Red Deporte, City of Hope
Categories Access to Sport - Employability - Gender Equality - Infrastructure and equipment - Personal development

Context

Red Deporte has been working in Zambia since 1999, in schools and sports spaces, as they are the meeting points for children and teenagers. Health 360 makes use of the popularity of football as a platform to promote health among the most vulnerable population in Zambia, one of the countries with the worst health and inequality indices in Africa. For example, the HIV/AIDS infection rate among women is 16%, double that among men (UNAIDS, 2019). The target group for this project is children and teenagers, with a special focus on empowering young women. The project also promotes support actions in Spain, such as recruiting health volunteers and educators, and generating support for sustainability among football entities.

Project content

Health 360 aims to open a community sports centre that promotes and coordinates the football for health programme among 16 community schools in Lusaka and Mansa. Health promotion is viewed in three dimensions, each with its corresponding curriculum:

  1. Basic hygiene and prevention of infectious diseases such as COVID-19, HIV/AIDS and malaria
  2. Prevention of abuse of substances such as alcohol and drugs
  3. Life skills: raise awareness of the importance of good health for school success and future working life

Objectives

Overall goal: Guarantee the right to health of children and young teenagers in vulnerable situations

Specific objective: Create a football programme to promote community health that empowers, provides healthcare, reduces the risk of disease and prevents harmful habits in 4,500 children and young people.

Project activities

  • Construction of the sports centre
  • In Zambia, training of monitors and trainers; in Spain, recruiting and training volunteer health personnel to work in Zambia
  • Weekly programme of sport and educational activities and regular festivals; coordination with 16 educational centres in the network.
  • Healthcare in community health centres and medical check-ups in schools
  • Dissemination of results of football for development among public-private entities

Expected results

  • Strengthened self-efficacy against infectious diseases such as COVID-19, HIV/AIDS and malaria, basic hygiene and prevention of substance abuse
  • Consolidated network of 30 educator-coaches and 24 school teachers who work in educational and youth centres in Lusaka and Mansa with football as a health promotion tool
  • Increased coordination, participation, content and organisation of the football programme for community health in the 16 educational centres
  • Improved health care for 800 children and young people in four community health centres

Partner

Cruyff Court Velsen, Netherlands

Location and general information

Ongoing
Location Velsen, Pays-Bas
Start date 02/01/2022
End date 12/31/2022
Cost of the project €276,812
Foundation funding €199,312
Project identifier 202110435
Partners Cruyff Foundation
Categories Access to Sport - Gender Equality - Infrastructure and equipment - Personal development

Context

Velsen-Noord is a community of just over 5,000 people, 30% of whom are under the age of 25. About 40% of the community are of non-Dutch heritage and the overall educational level is low. Velsen-Noord is also one of the poorest and most vulnerable in the region. Boredom causes antisocial behaviour and there has been a rise in crime over the past three years amid growing polarisation. There are few safe spaces to play sport.

Project content

A Cruyff Court will be built as a safe space for young people to play sports.

Objectives

  • Building a safe place for youngsters to come together and play sports, in particular football
  • Creating a group of local stakeholders that use sport as a way to help local youngsters develop, increasing the impact that sport has on them
  • Educate local coaches with the philosophy and vision of the Cruyff Foundation
  • Engage and develop young people in the community through organised activities

Project activities

  • Create a social agreement with local stakeholders, defining goals, allocating tasks and committing stakeholders to the project for the long term, over a ten-year period
  • Stichting SportSupport Kennemerland will organise various activities on the pitch per week for 6–12 year-olds .Welzijn Velsen will organise activities and programmes for boys and girls 13–23 years old
  • Heroes of the Cruyff Courts act as role models and organise at least one major event per year, teaching the youngsters all the skills they need
  • Train two local coaches

Expected results

  • Over 300 active children a week take part in sports and cultural activities on the court
  • 2 new Cruyff Foundation coaches in the municipality who will run projects in their neighbourhood and on the Cruyff Court
  • Increase liveability through better sports facilities in the community
  • Develop youngsters’ personal and sports skills through sports programmes
  • Increase the number of children that play sports and increase the amount of sport they play
  • Reduce polarisation by connecting youth from different cultural backgrounds

Partner

Community Champions

Location and general information

Ongoing
Location Hungary, Greece, The Netherlands, Portugal, Spain, Ukraine and United-Kingdom
Start date 01/01/2022
End date 06/30/2024
Cost of the project €389,380
Foundation funding €200,000
Project identifier 20211049
Partners EFDN
Categories Access to Sport - Children with disabilities - Conflict victims - Environmental protection - Gender Equality - Personal development

Context

Creating opportunities for youth to participate in safe and structured activities is a vital part of their development and the need is growing. With the aim of promoting social integration through sport, Community Champions provides the opportunity for people from different cultures to come together to build relationships and friendships while breaking down barriers through the prevention of violence, racism and intolerance in grassroots sports and their communities.

Project content

Community Champions (CC) is a social street football competition for young people aged 7 to 15 years old, organized locally across Europe. The project includes two seasons, with 12 teams in each community playing 10 games per season. Emphasis is placed on the attitudes and behaviours of the participants, more than on their footballing ability. Teams can win two-thirds of their points through Fair-Play, by completing social action projects in their communities or attending workshops.

Objectives

  • Tackle racism, discrimination and violence in sport
  • Social inclusion in and through sport
  • Promote social cohesion through sport
  • Promote active citizenship
  • Promote voluntary activity in sport
  • Promote positive involvement of parents and neighbours
  • Social inclusion and acceptance of refugees and migrants
  • Enhance social and bridging capital of participants
  • Reduction small street crime
  • Teaching valuable life skills
  • Promote healthy lifestyle

Project activities

  • 12 teams in each community per year, consisting of boys and girls, with and without a disability and from different backgrounds.
  • Teams play 10 games per season.
  • Teams will attend at least 3 workshops on racism and discrimination, fair play, and healthy lifestyles.
  • 2 Kick-off events at the beginning of each season per project partner
  • 2 Final events at the end of each season per project partner
  • Training sessions before each season
  • Teams complete regular community volunteering work.
  • The winner at the end of the season is the team that has the most points (Fair-Play, Fair Support and Volunteering in community activities points and football games points combined

Expected results

  • 8 delivering clubs.
  • 2400 participants.
  • 8 cities in 7 European countries.
  • 400 social action projects delivered in the community.
  • 216 educational workshops delivered.
  • 1440 street football matches.
  • 16 Local CC Kick-Off events.
  • 16 Local CC Finals.
  • 2 International project meetings and staff learning events.
  • 1 EFDN Conference presentation to over 200 CSR Experts.
  • 1 Project Plan
  • 1 Best Practice Handbook
  • 1 Practitioner's Guide
  • 1 Community Champions toolkit, training resources and dissemination pack
  • 1 Performance and Management Plan
  • 1 Communication and Dissemination Plan
  • 2 Interim Reports
  • 1 Final Report

Partner

Clarkston Garden FC

Location and general information

Ongoing
Location Clarkston, USA
Start date 01/01/2022
End date 12/31/2022
Cost of the project €59,435
Foundation funding €29,155
Project identifier 20210409
Partners Soccer in the Streets
Categories Access to Sport - Conflict victims - Gender Equality - Infrastructure and equipment - Personal development

Context

Since the mid-1990s, the American town of Clarkston in Georgia has been the resettlement point for thousands of displaced persons from around the world, earning it the title of the ‘Ellis Island of the South’. Soccer in the Streets uses football as a common language to help displaced youngsters integrate into society.

Clarkston’s Garden FC project builds on this common language and helps youth – especially girls – become young leaders who can contribute to a healthy and equitable community.

Project content

The Garden FC project uses community gardens located at the football pitch as a hub for activities that enable young people to establish a relationship between sport, nutrition, food security and community well-being. Football training includes on-field leadership activities. After training, youngsters and their families cultivate the gardens together and are able to enjoy the food they harvest. A differentiated experience for girls addresses specific challenges they face both on and off the field.

Objectives

  • Give displaced youngsters access to football
  • Educate players on the link between nutrition, physical activity and well-being
  • Teach players how to grow their own food
  • Build youth leadership capacity
  • Create differentiated experience for girls

Project activities

  • Football training sessions
  • In-practice leadership sessions with a focus on the girls
  • Nutrition workshops
  • Gardening training
  • Community gardening events

Expected results

  • 150 players take part in football sessions
  • 30% of players complete the nutrition and well-being curriculum
  • 100% of girls receive leadership sessions
  • 35% of players show improvement in self-management and relationship skills

Partner

Line Up, Live Up !

Location and general information

Ongoing
Location Kyrgyzstan, Bichkek
Start date 01/10/2022
End date 08/10/2022
Cost of the project €44,542
Foundation funding €44,452
Project identifier 20210649
Partners Institute for Youth Development
Categories Access to Sport - Children with disabilities - Personal development

Context

Physical education is vital for development and contributes to physical, social and mental health. Unemployment and the lack of leisure activities negatively affect teenagers and encourages antisocial behaviour. However, the very same teens who take the path of illegal activities have high leadership potential and are able to mobilise their peers. By harnessing this potential, it is possible to have a positive impact on their social environment.

Project content

The project aims to develop life skills through the use and promotion of football, to encourage responsible behaviour and produce greater resistance to crime, drug use and violence among young people aged 13 to 18 in Bishkek and Chui oblast. Sport provides both boys and girls with a positive experience and helps to build a sense of cohesion, commitment and support by fostering positive changes in their relationships.

Objectives

  • Encourage positive behaviour among young people through their involvement in football and sport in general
  • Promote sport for a healthy lifestyle among young people
  • Encourage marginalised youngsters leading an antisocial lifestyle to take up sport

Project activities

  • Community meetings with school administrators and community bodies to discuss launching the Line Up, Live Up project
  • Set up a team of coaches to run the project
  • Form football teams in schools and conduct workouts with a coach
  • Hold a football tournament

Expected results

  • Reach at least 6 municipalities in the Chui region and Bishkek
  • At least 12 schools in target municipalities are involved
  • At least 240 schoolchildren aged 13-18 take part in the project, at least 30 of whom are from a marginalised group
  • Coaching team comprises at least 12 people

Partner

Together is ok!

Location and general information

Terminé
Location Bosniaand Herzegovina
Start date 02/01/2022
End date 12/31/2022
Cost of the project €46,000
Foundation funding €35,100
Project identifier 20210180
Partners Football Friends
Categories Access to Sport - Gender Equality - Personal development

Context

The main criteria for our target groups: economically underdeveloped neighbourhoods where there are ethnic tensions and greater levels of aggression. The main criteria for the individual participants: social and economic hardships.

Project content

Football Friends – Together is ok! is for children up to the age of 14 and uses the football3 philosophy of mixing genders and ethnicities, ultimately to form teams comprising children from both cities. The activities promote peace-building and tolerance. Teams will be put together during the week in the Viber group chat, with the agreement of the participants, in preparation for games at the weekends. The stated aim is to form mixed teams, half from Foča and half from Goražde.

Objectives

  • Promote national, ethnical tolerance and cohabitation
  • Use football as the main tool of social development to prevent conflict and promote long-lasting peace
  • Promote girls’ participation in football to alter stereotypes and social roles
  • Empower young people from disadvantaged communities to use football as a tool for progress

Project activities

  • 2 months – Preparation stage and warm-up – first meeting of participants, ice-breaking and getting to know each other, learning about our organisation and best practices
  • 8 months – Football tournaments in Foča and Goražde – two per month
  • 8 months – Workshops, lectures, party

Expected results

  • 1,400 indirect beneficiaries
  • 80 direct beneficiaries
  • 50/50% female/male participants
  • 12–14: average age range of participants
  • Prevention of conflict and the promotion of long-lasting peace
  • Improved relationship between different ethnic groups
  • Altered stereotypes and social roles
  • Greater participation of girls in all football activities

Partner

Fitba First

Location and general information

Terminé
Location Scotland
Start date 01/03/2022
End date 12/31/2022
Cost of the project €59,149
Foundation funding €47,461
Project identifier 20210327
Partners The Scottish Football Partnership Trust
Categories Access to Sport - Children with disabilities - Personal development

Context

The Fitba First project invests in young, vulnerable primary schoolchildren living in poverty across deprived areas of Scotland. It aims to maximise their future prospects for health and well-being by providing free-to-access fun football activities, health education and hot, healthy meals.

 

Project content

This project aims to invest in 600 young primary school children all across Scotland to help maximise their future health and well-being by providing fun, free-to-access football activities, positive nutritional messages, healthy meals (breakfast and lunch) and bespoke training in sports first aid.

Objectives

To provide 600 young primary school children with opportunities to take part in the following free activities during school holiday periods:

Football

  • Free activities help reduce the financial barriers facing many children in Scotland. The project aims to use the positive medium of football to create a sense of inclusion at the same time as improving the participants' physical and mental well-being.

 

Sports first-aid training

  • Educating children through sport. Increasing knowledge and understanding. Increasing confidence. Developing life-saving skills. Safer sport/safer communities.
  • What to do in an emergency. How to call an ambulance. Chest compressions. Using a defibrillator.
  • What do to if someone chokes. What to do is someone’s bleeding. When and how to use ice on injuries. How to help someone having an asthma attack.

 

Meals and positive nutritional messages

  • Tackling food inequalities during school holidays with the provision of free healthy breakfasts and lunches, while sending positive nutritional messages about leading a healthy and balanced lifestyle.

Project activities

Hour 1 - Football and fitness session

Session structure:

  • Structured warm-ups and cool-downs
  • Weekly football themes – passing, dribbling, technique and control, shooting, defending and football agility
  • Fun game-related activities
  • Team-building and problem-solving activities focusing on improving confidence, communication, team-work, decision-making, respect for others and developing participants’ cognitive skills
  • Small-sided games – fun and competitive play and freedom of expression

 

Hour 2 – Positive nutritional messages and healthy, hot, homemade meal

Session structure:

  • The Eatwell Guide
  • Food groups and their purpose
  • Water and hydration
  • Energy values
  • Healthy cooked meal
  • Personal hygiene – washing hands and table manners

Expected results

  • Provide opportunities for 600 young disadvantaged children to take part in the Fitba Firs project, helping them to become happier, healthier and more engaged through the delivery of 9,600 individual hours of football activity and health education
  • Encouraging and enabling the inactive to be active
  • Developing physical confidence and competence from the earliest age
  • Improving opportunities to participate, progress and achieve in sport
  • Supporting the well-being and resilience of communities through physical activity and sport
  • Tackling food inequality

Partner

Miracoli Football Club

Location and general information

Ongoing
Location Rome, Italy
Start date 06/01/2022
End date 06/30/2023
Cost of the project €120,100
Foundation funding €100,100
Project identifier 20210871
Partners Calciosociale
Categories Access to Sport - Gender Equality - Personal development

Context

The Rome suburb of Corviale is characterised by the largest social housing complex, designed in the 1970s and known as ‘Serpentone’: a one-kilometre-long apartments block that is home to more than 5000 people.

Young people living in Corviale lack prospects and are highly exposed to negative life examples. This difficult context means that new ways continuously need to be found to engage them and convince them to pursue a socio-educational path. The most obvious problems are the illegal occupation of hundreds of apartments, financial issues, degradation and high rates of illiteracy and unemployment.

Project content

The Miracoli FC project aims to set up the first mixed-gender football school in Corviale based on Calciosociale® principles and values.

Miracoli FC is a revolutionary football school whose players can lay the foundations not only for solid athletic training (basic playing techniques and movement coordination) but also an education. Once a week, the children also take part in a social football tournament.

Calciosociale comprises an innovative sporting and educational methodology that totally rewrites the rules of football to enable players to develop soft skills and civic skills. Football pitches become places where those who might be perceived as ‘different’ are completely integrated. The project activities use social development as a powerful tool to promote universal human values: sociability, sharing, cooperation, respect, acceptance and acknowledgment of diversity, peace, psychological welfare, quality communication and empathy.

Objectives

  • Fostering access to sport for boys and girls facing social difficulties;
  • Fostering inclusion and reducing discrimination through football;
  • Promoting and developing emotional skills and positive social attitudes among young people in Corviale who might be drawn to antisocial behaviour and risk social exclusion.

Project activities

Monitoring

Within the organisation, a dedicated team handles the project: a project manager, educators, coaches, psychologists, and nutritionists. Regular meetings are held to follow up on progress. Before and after the project, the youngsters complete assessment tests along with short video interviews that use emotion detection system to provide both an objective and a subjective evaluation.

Football

Practice sessions are held twice a week, coordinated by expert coaches, educators, psychologists, and nutritionists. Once a week, a social football tournament is held with the Calciosociale rules.

Every year, the tournament has a specific theme that enhances the educational value of the project. The chosen topic inspires the names of the teams. For example, topics related to legality and inclusion (the articles of the Italian Constitution, role models), words that have a strong meaning for the youngsters (such as friendship, courage, union, etc.).

This year, the topic was environmental protection and the youngsters chose the names of women and men who fought for this cause. Some of the off-the-pitch activities were also based on this topic.

Expected results

  • Networking: Local associations and institutions jointly decide what activities are to be carried out off the pitch throughout the year;
  • Active change: Football helps participants become change makers;
  • Promotion of the suburbs: Activities enable Corviale to open up to the rest of the city;
  • Self-confidence: Working towards a common goal (on and off the pitch) and seeing the results improves youngsters’ self-confidence and their sense of empowerment;
  • Reduction in prejudice: Playing in a team alongside people who have a different ethnic, social or religious background or with a disability will help youngsters to overcome stereotypes;
  • Social and civic awareness;
  • Reduced anxiety.

Partner

Path of a Champion

Location and general information

Ongoing
Location Serbia
Start date 02/01/2022
End date 02/01/2023
Cost of the project €90,000
Foundation funding €30,000
Project identifier 20210486
Partners Novak Djokovic Foundation
Categories Access to Sport - Personal development

Context

The role of parents in sports is more important than ever, especially in children’s early years. The Path of a Champion project aims to give parents the education and knowledge they need to provide much-needed support to their children. It will teach parents about the benefits of sport for their children as well as the potential challenges. Studies have shown that 46% of children give up sport by the age of 14 due to stress or pressure from parents to compete.

Project content

The project aims to create a happier and healthier sports environment for children by educating and supporting parents.

Objectives

  • Improving parents’ knowledge of sport in general
  • Improving parents’ self-regulation skills in the sports environment
  • Improving parents’ ability to motivate their children to start and continue to play sports
  • Educating parents on how to choose a fun and happy sports environment for their children

Project activities

  • Interactive workshops for parents with videos of athletes, their parents and their coaches sharing their experiences and the challenges they faced
  • Online panel discussions and lectures featuring guest speakers, with a live Q&A session for parents

Expected results

  • Improving parents’ knowledge and awareness of the importance of sport for their children’s development and growth
  • Making the sports environment healthier and happier for children, and encouraging more children to get involved in sport

Partner