Location and general information
Ganamos Todos is an organisation that was born in 2011, which seeks to intervene in communities through the practice of physical activity. In 8 years, they impacted almost 200,000 young people in more than 200 communities in the country. They work to reach all of Chile.
Convinced that sport unites, breaks down barriers and improves opportunities for children and young people, Ganamos Todos develop key skills for better social integration for boys and girls in isolated regions of Chile: Visviri (in the Andes), Easter Island (in the Pacific), Puerto Williams (last city before Antarctica).
This project involves travelling to Visviri, Easter Island and Puerto Williams to give 50 boys and 50 girls new adidas football boots and donate 100 adidas balls to each location. The team coordinated with the municipal sports entity of each of these locations in advance to ensure the shoes were the correct sizes. We will be accompanied by a former football player who participated in the men’s or women’s FIFA World Cup or played for a European league team. Their presence will motivate the community. This person will deliver a talk to the community, highlighting the positive values, they have learned thanks to football, and how they contribute to building a better society. Then, with all the boys and girls present, we will celebrate a football festival during the day, so that the children can use their gifts, and football is celebrated as an opportunity for growth.
We intend to bring football closer to communities that, for geographical reasons, are isolated. It is not easy to obtain the basic minimal equipment to play football when you live in the Andes mountains, on an island in the Pacific Ocean or at the end of the world. We hope that receiving quality equipment and meeting a football icon, will result in a passion for football among these boys and girls.
We get in touch with each municipality, to present the project to the local sports authorities. They then give us the shoe sizes of the children who are to receive football boots.
With this information, we will buy the 300 pairs of shoes and the 300 footballs from adidas.
We put the gifts into boxes, to ship them to the different locations.
We use our strong network in the Chilean football world to decide which former player can generate the greatest reaction from the community. It might be best to take different former players to each location. Ultimately what is important is the bond that the player can create with the children in the various locations.
Before we travel, we get together with the icon, in order to hear the positive values that they have learned from football and how they apply them to everyday life. This information will be used to create a PowerPoint presentation that will be used during the visits.
Two members of Fundación Ganamos Todos and the football icon will travel to the community.
With the help of the local authorities, we organise a football festival so the children can enjoy the gifts that they have received straight away. The focus will be on participation and the happiness and opportunities created by practising football.
Bring football and joy to isolated communities with a large indigenous population.