Sponsors Archives - UEFA Foundation

Lay’s RePlay

Location and general information

Ongoing

Location UK, South Africa, Brazil, Italy, USA, Mexico, Turkey and Egypt

Start date 01/01/2021

End date 12/31/2023

Cost of the project €tbc

Foundation funding €200,000

Project identifier 20200100

Partners Lay’s, Common Goal

Context

Lay's RePlay – an innovative global initiative in partnership with the UEFA Foundation for Children and streetfootballworld – aims to bring joy to communities around the world by transforming empty crisp packets into sustainable football pitches, leading to positive outcomes for people and the planet.

Eleven community mini pitches composed partially of reused empty crisp packets have been constructed in:

Tembisa, South Africa
Leicester, UK
São Paulo, Brazil
Turin, Italy
Iztapalapa, Mexico
Santa Ana, USA
Gaziantep, Turkey
Cairo, Egypt
Naples, Italy
Santa Marta, Colombia
Bilbao, Spain

Tapping into the global passion for football, these pitches will become sustainable hubs for

positive community transformation.

Project content

Lay’s RePlay provides artificial five-a-side pitches that are ideal for communities with limited access to spaces where they can enjoy the game and develop their skills.

It works with local partners to build spaces and programmes that bring people together and drive positive change for generations to come – it’s much more than just a pitch.

The project’s long-term educational sporting programmes harness the positive power of play and football to address social issues impacting local communities through their four key aims: creating a sense of belonging, increasing engagement, fostering safety, and granting access to sport.

Objectives

Lay's RePlay places a strong emphasis on including community members and local organisations throughout the planning, construction and maintenance of each pitch, with a view to developing programmes that can address the specific social issues affecting each community while also fostering safe access to sport. Each pitch is constructed using partially recycled material and the aim is to deliver them with a net-zero carbon footprint.

Project activities

Multiple stakeholders are involved in creating the mini pitches, each of which takes an average of 8 to 12 months to complete. The local partner in each location will lead the process, in close collaboration with streetfootballworld.

Community engagement will be integral; the community is seen not as a recipient, but as part of the decision-making process. It is a participatory project, with an emphasis on talking to community stakeholders, understanding their needs, appreciating their contexts, and collaborating to find optimal solutions. The community is involved in the project before, during and after construction, and preference is given to local sources to ensure capacity development and build trust.

Expected results

Eight community football pitches will have been created by the end of 2022.
Recycled crisp packets constitute 32% of the material used to construct the pitches, and each community will become more aware of sustainable practices.
The artificial turf and the substrate on which it rests (Ecocept™) are 100% recyclable, thanks to the compression of recycled plastic.
Local communities in all locations are closely involved in the process.
Girls and boys have equal access to a space to play football.
Educational sporting programmes provide tailor-made support to the local community and drive positive change for generations to come.

First results in the UK, South Africa, Brazil and Italy

Local organisations have organised football and other sports sessions as well as educational initiatives to combat the social challenges faced by their communities. Themes tackled include female participation, physical and mental health, education and drugs.
Members of the community benefit from a new football pitch that remains open outside of the organised sessions.

Partners

Common Goal_Scr_Logotype_Primary_Black-01

Football for Unity

Location and general information

Terminé

Location Denmark; Germany; Hungary; Italy; Ireland; Netherlands, United Kingdom

Start date 01/01/2020

End date 08/31/2021

Cost of the project €669,092

Foundation funding €69,100

Project identifier EURO2020_1

Partners European Union’s Asylum, Migration and Integration Fund; streetfootballworld gGmbH; European Football for Development Network

Context

Factors such as cultural differences, language barriers and social stigmas can make it difficult for third-country nationals (migrants from non-EU countries) to integrate into their new European societies.

Over the past decade, the potential of sport has become increasingly recognised by the EU, with the Council of the European Union observing that “sport is a powerful social tool in many areas such as addressing increasing migrant populations, combating social exclusion or increasing solidarity between generations”. Sporting values, such as teamwork, respect, diversity, equality of opportunity and fair play, are equally European values.

UEFA EURO 2020 is the ideal opportunity to educate the European public about the social inclusion of third-country nationals. It is an occasion to celebrate unity in diversity, break down barriers to social inclusion, transform lives and inspire communities. Co-funded by the European Commission’s Asylum, Migration and Integration Fund (AMIF) and coordinated by streetfootballworld, the Football for Unity project will utilise the tournament to promote a positive image of migration and help create strong incentives that will lead to a more constructive discourse on migration within European host communities.

Project content

Football for Unity will enable pan-European collaboration, cross-border exchange and peer-to-peer learning to help unite and develop the capacities of relevant European stakeholders, eager to improve their sport-based social inclusion programmes to produce more positive outcomes for third-country nationals in their local communities.

The aim is to unite and capacitate local stakeholder groups to plan, organise and implement their own local legacy sport programmes and impactful events in the context of UEFA EURO 2020. The project will bring together young third-country nationals and young Europeans in seven European capital cities in a series of local football-based programmes, youth forums, integration activities and football for inclusion tournaments (utilising methodologies such as football3) that will demonstrate football’s unique ability to promote equality and social inclusion. The young participants will be able to interact, learn from one another, acquire life skills and become agents of change and community building.

Objectives

Use UEFA EURO 2020 to bring football as a powerful tool for the social inclusion of third-country nationals to the attention of the wider European public
Build the capacity of local stakeholder groups to collaboratively organise seven awareness-raising festivals (five larger festivals and two smaller festivals) during UEFA EURO 2020 in seven strategic locations:
1. Netherlands, Amsterdam with Johan Cruyff Foundation
2. Germany, Munich with KICKFAIR
3. Hungary, Budapest with Oltalom Sports Association
4. Ireland, Dublin with Sports Against Racism Ireland
5. United Kingdom, London with Street Child United
6. Italy, Rome with Liberi Nantes ASD
7. Denmark, Copenhagen with FC Nordsjælland
Sustainably improve the social inclusion outcomes of young third-country nationals in UEFA EURO 2020 host cities via opportunities for active participation, exchange and non-formal learning
Ensure maximum impact and sustainability of the multi-stakeholder collaborative approach beyond UEFA EURO 2020

Project activities

Local stakeholder groups will be created in each of the seven UEFA EURO 2020 host cities to organise the festivals. Each group will be comprised of local partners, such as civil society organisations, public authorities, football industry actors and local social inclusion experts.

The groups will organise legacy sports programmes with low barriers to entry to ensure sports activities aimed at the social inclusion of young third-country nationals continue after the UEFA EURO 2020 awareness-raising festivals.

They will also create action plans to ensure joint integration activities continue so that third-country nationals are actively given the opportunity to participate in society.

They will create an action plan for the continuation and sustainability of the multi-stakeholder cooperation and continue to implement integration activities, actively supporting their participation in society and aiding community building on the local level.

Expected results

Festivals will raise awareness about social inclusion of third-country nationals in seven EURO 2020 host countries
Local stakeholder groups (comprised of civil society organisations, public authorities, football industry actors, local experts on the topic of social inclusion) develop and implement joint activities at a local or regional level
Third-country nationals will take part in integration activities through which they will acquire life skills (communication, conflict resolution, leadership and intercultural knowledge) and become promoters of European values on and off the pitch
Local stakeholder groups will develop and implement joint activities and create action plans for utilising football as a tool for social inclusion

Partners

Football for Employability

Location and general information

Terminé

Location Romania, Hungary, Ireland, UK

Start date 02/01/2019

End date 05/31/2021

Cost of the project €193,600

Foundation funding € 105,757

Project identifier EUR-0149

Partners FedEx, streetfootballworld, Sport 4 Life UK, Policy Center for Roma and Minorities, Oltalom, Sport Against Racism Ireland

Context

Football provides an opportunity to address young adults struggling to enter the job market and help them through education, activities to improve job-seeking skills, vocational training and personal development programmes. This project aligns with the Football for Unity concept that the UEFA Foundation for Children and streetfootballworld will implement together during the UEFA EURO 2020 competition. For the first time ever, the tournament will be played in 12 European cities and will see the activation of local initiatives using football to promote social development. The programme will be delivered in four locations (Bucharest, Budapest, Dublin, Birmingham) aiming deliver demonstrable results by bringing youngsters closer to education, employment and training (EET).

This project is being run in close collaboration with streetfootballworld and FedEx.

Project content

The target group and activities in the four locations are broken down as follows:

Birmingham, UK - Sport 4 Life (S4L UK)

S4L UK provides the opportunity for disadvantaged young people aged 12–29 to prepare for and move into sustained education, employment or training by improving their employability and key life skills, through sports-themed personal development programmes. The two main pillars of its work are the TEENS programme (personal development programme for socially excluded 12–16 year-olds) and the NEETS (Not in Education, Employment, or Training) programme (employability and personal development programme for 16–29 year-olds). This project will allow S4L UK to strengthen its actions by scaling the methodologies and approaches of the ‘Team up! toolkit’, resulting in extended reach and higher overall impact numbers.

Bucharest, Romania - Policy Center for Roma and Minorities (PCRM)

The organisation enables youngsters aged 7–18 to play an active role in society and promotes inclusion through sustainable educational and football-based programmes. A small-scale employability programme called the ‘Alternative Education Club’, provides workshops and non-formal education through arts and sports. This project will allow the PCRM to consolidate its activities and offer this programme to greater numbers of marginalised young people.

Budapest Hungary - Oltalom Sport Association (OSA)

Oltalom has developed football-based and educational programmes to help young people aged 16–30 integrate into society. In addition to English lessons, a social support and counselling programme helps these young people to draft CVs and cover letters and provides mock job interviews to improve their interview techniques. This project will enable the organisation to consolidate its employability programme.

Dublin, lreland - Sport Against Racism lreland (SARI)

SARI was founded as an NGO in 1997 to support cultural integration and social inclusion in lreland by using sport, particularly football, as a medium to combat racism, sectarianism, homophobia and other forms of discrimination. As the organisation has grown, SARI has developed a youth leadership programme that provides young leaders with the necessary skills to reach their full potential. This project will enable SARI to strengthen its employability programmes within the youth leadership programme and enable more young people to transition to employment, education and training.

Objectives

The project will utilise the TeamUp! toolkit, which was the outcome of a pan-European project supported by Erasmus+ and delivered within the framework of the European Commission's Strategic Partnerships for Youth.The toolkit:
- delivers an innovative approach to one of Europe's most pressing social challenges: youth unemployment;
- identifies and disseminates best practices and impact-proven methodologies to key players in the sectors of sports, youth employability and non-formal education;
- arms organisations with a comprehensive understanding of how to develop and run football-based employability programmes;
- targets young adults not in education, employment or training and equips them with the skills they need to build new paths towards a sustainable livelihood.
This initiative brings youth in the four different European countries closer to employment and further education by providing capacity building opportunities for local community organisations and supporting local football for employability programmes. Football serves as a low threshold engagement tool for the local, disadvantaged youth that are difficult to reach through other methods of communication, and as methodology to foster soft skills for increased employability of the participants. This is supplemented by specific hard skill and job skill training sessions, e.g. CV writing workshops, language classes, etc. After the first project phase in 19/20, the further need has been identified by the project consortium for further capacity development modules and specific training programmes on how to successfully implement specific employability activities. The 20/21 project will address this need.

Project activities

FOOTBALL AND EMPLOYABILITY PROGRAMMES:

The partner organisations implement football and employability programmes in disadvantaged communities. Employability activities are structured around three skill areas:

Soft skills for employability– personal attributes needed to operate successfully in society
Job seeking skills – practical skills for finding and applying for a job
Hard skills – qualifications needed to perform a specific job

CAPACITY BUILDING AND ORGANISATIONAL DEVELOPMENT:

The participating organisations will, guided by streetfootballworld and the expert organisation Sport4Life UK, develop organisational action plans to implement and extent their employability programmes.

Expected results

A three-stage impact measurement process represents the three main milestones in the participant’s journey

Engagement: number of young people engaged in the programme
Increased employability: number of young people who successfully gain skills and motivation
Progression: number of young people moved from ‘not in education, employment or training’ to ‘in education, employment or training’.

Partner

Field in a Box – Rio Doce, Brazil

Location and general information

CONTEXT

Following the successful establishment of Field in a Box pitches in Madrid, Mragowo (in north-eastern Poland) and Cape Town, the UEFA Foundation for Children and FedEx are working together on the construction of a new pitch in Rio Doce, on the outskirts of Recife. The global not-for-profit network streetfootballworld has helped to identify a suitable location for the pitch and chosen local charity love.fútbol to maintain the pitch and ensure its sustainable use.

PROJECT CONTENT

The UEFA Foundation for Children has been running its Field in a Box project since 2016 with the aim of providing enclosed, fully functional artificial football pitches to impoverished communities. These pitches are environmentally sustainable and quick to install.

OBJECTIVES

love.fútbol is a global initiative dedicated to giving people access to football where communities lack safe and inclusive spaces for sport. Since its inception in 2006, the organisation has encouraged and taught communities to design, plan, build, manage and ultimately redefine football pitches as community assets and platforms for sustainable social change. In a participatory process, love.fútbol empowers communities to build a football pitch, providing guidance, finance and raw materials and mobilising local resources, while placing ownership of the entire process in the hands of the community in order to ensure the sustainability of the project.
The construction of this pitch in Rio Doce – where almost 60% of the population live below the poverty line, with incomes averaging less than US$100 a month – will give local children and young people a safe place to play and access to various development opportunities. love.fútbol’s local partner, Pazear, will use the pitch as a platform for its football activities, using sport to foster peace-building, gender equality and social transformation.

RESULTS TO DATE AND EXPECTED OUTCOMES

Training sessions will take place using the football3 method.
Concepts and studies will be developed with a view to promoting the continued use of football as a vehicle for peace-building, gender equality and social integration.
Over the next year, hundreds of participants are expected to take part in football-related programmes implemented on the new pitch.
In addition to weekly football sessions, the pitch will also provide a platform for weekly educational and monthly cultural activities.

PARTNERS

Field in a Box – Pirapora do Bom Jesus, Brazil

Situation géographique et informations générales

Context

Konami Holdings Corporation – a Japanese digital entertainment company and a UEFA Champions League sponsor – was willing to work with the UEFA Foundation for Children and take the Field in a Box concept to Brazil. The global not-for-profit network streetfootballworld helped Konami to identify a suitable location for its pitch – in Pirapora do Bom Jesus, on the outskirts of Sao Paulo – and chose local charity Fundação EPROCAD to maintain the pitch and ensure its sustainable use.

Project content

Objectives

This project aims to improve the lives of young people and breathe new life into disadvantaged communities. By providing opportunities to play football, the foundation seeks to improve children’s health and support their personal development, while teaching them football’s core values (respect, team spirit, etc.).
Fundação EPROCAD is based in Santana de Parnaiba – a suburb of Sao Paulo – and uses sport, education and culture to help children, adolescents and their families to integrate into society. Its work is aimed primarily at children and young people from poor families, providing activities that contribute to social development. Through its projects, the charity gives participants access to sporting, educational and cultural activities that can help to improve their quality of life. It also offers targeted support in specific instances, as well as guidance and referrals for specialist care where necessary.
Pirapora do Bom Jesus is one of the poorest areas of the country, with 27.8% of the population living on incomes totalling less than half of the minimum wage. Heads of households have an average age of 44, with 17.4% under the age of 30. With no access to basic services such as health and education, life there is a struggle.

Results to date and expected outcomes

This newly constructed pitch is the only place in the area where football can really be played.
Fundação EPROCAD will use the pitch to implement football-based programmes, as well as encouraging local people to make use of these new facilities.
Located next to a local day care centre, the pitch is ideal for physical education classes and recreational activities.
It is expected that about 2,000 children and young people from the local community will benefit from this initiative.

Partners

Field in a box – Cape Town

Location and general information

Context

Following the successful installation of Field in a Box football pitches in Madrid, Spain and Mragowo, north-eastern Poland, the UEFA Foundation for Children decided to continue its work with FedEx, which has financed the construction of a new pitch in Cape Town, South Africa. The global not-for-profit network streetfootballworld helped to identify the location for the pitch and to select local charity Oasis FC to maintain the pitch and ensure its sustainable use and positive impact.

Project content

The UEFA Foundation for Children has been running the Field in a Box project since 2016, the aim being to provide an enclosed, fully functional artificial football pitch to communities in need. The system is environmentally sustainable and quick to install.

Objectives

By promoting this project, the UEFA Foundation for Children aims to improve the lives of young people and breathe new life into disadvantaged communities. By providing opportunities to play football, the foundation endeavours to promote children’s health and support their personal development, while instilling in them the values of football, such as respect and team spirit.

Founded in 2000 as a football club providing opportunities for young people living on the streets to play, Oasis has evolved into an organisation that creates development opportunities for its local communities. The Oasis football club consists of six junior teams, a women’s team and two senior teams, and coaches must ensure players participate in life skills sessions as they progress through the various divisions. The primary focus is on using the ‘football for good’ and football3 methodologies to discourage young people from anti-social behaviour and to improve their life skills.

The construction of the new pitch will enable more ‘football for good’ activities to be organised, namely football club training, football3 matches after school in the local community, training sessions for other local NGOs, friendly games played at night and an annual football tournament to raise awareness of HIV.

Expected results

Organising football training using the football3 method
Developing concepts and studies to promote the continued use of football as a medium for social integration
Maintaining and ensuring sustainable use of the pitch by generating income through the formation of a corporate league
Organising an annual football tournament to raise awareness of HIV
Over the next year 7,800 participants are expected, 800 of whom will be taking part in the ‘football for good’ programmes organised on the Field in a Box pitch

Partners

Tackling youth unemployment

Location and general information

CONTEXT

In March 2017, 3.883 million young people aged under 25 were unemployed in the 28 EU member states. The situation is especially worrying in France, where almost one in four young people were unemployed (Eurostats, May 2017). Although the situation is less alarming in the United Kingdom, which has one of the lowest unemployment rates in Europe, job insecurity in particular means that even young people who are employed find themselves in a precarious situation.

A lack of support for young job-seekers, inadequate qualifications and economic recession are all factors that prevent young people finding work.

PROJECT CONTENT

This two-year pilot project organised by the UEFA Foundation for Children, car manufacturer Nissan (Nissan Europe) and the streetfootballworld global network is designed to support Sport dans la Ville (France) and Street League (United Kingdom), two organisations that share the common goal of using the power of sport to help young people find employment. Hard work, discipline and respect for the rules are all values that sport can teach young people. Alongside sports activities, the project organises workshops that enable young people to develop their employability skills. As well as increasing their self-confidence and helping them to acquire key skills, the project gives young people the chance to participate in work placements and work-study programmes, to find employment with a well-known company and to take part in activities run by the Nissan Skills Foundation (which focuses on youth skills development).

OBJECTIVES

To reduce youth unemployment in France and the United Kingdom
To promote the social and professional integration of young people from disadvantaged areas by giving them access to training, employment and sports activities
To promote the benefits and values of sport as an instrument of social change

EXPECTED RESULTS

Lower school drop-out rate, higher employment and better training among young people aged between 15 and 24 in France and the United Kingdom.

PARTNERS

Field in a box – Mragowo

Location and general information

CONTEXT

Following the successful installation of the first Field in a Box football pitch in Cañada Real, the UEFA Foundation for Children decided to continue its work with FedEx, which financed the construction of a second pitch in the small town of Mragowo in northeast Poland. The global not-for-profit network streetfootballworld helped to identify the location for the pitch and select local charity Mazurskie Stowarzyszenie Inicjatyw Sportowych (MSIS) to maintain the pitch and ensure its sustainable use and positive impact.

PROJECT CONTENT

OBJECTIVES

RESULTS TO DATE AND EXPECTED RESULTS

Organising football training using the football3 method
Maintaining and ensuring sustainable use of the pitch through the recruitment of an activities coordinator by local charity Mazurskie Stowarzyszenie Inicjatyw Sportowych (MSIS)
Facilitating the integration and social cohesion of different people living in Mragowo

PARTNERS

Field in a Box – Cañada Real

Location and general information

CONTEXT

The UEFA Foundation for Children exists to promote the fundamental rights of children all over the world. Health, education, access to sport and personal development are all areas in which children’s rights can be safeguarded.
By providing infrastructure such as football pitches, the Foundation aims to use football as a powerful tool for social cohesion.

PROJECT CONTENT

The Field in a Box project was launched in Cañada Real. Situated less than 15 minutes from the Spanish capital, Cañada Real is one of the largest shanty towns in Europe, housing a total of 30,000 people in deplorable conditions. Relations between the different communities that live there, especially between Roma and Moroccan immigrants, are often difficult.
Thanks to financial support from FedEx – the world’s largest logistics company and main sponsor of the UEFA Europa League – and coordination by the not-for-profit organisation streetfootballworld, the UEFA Foundation for Children donated a football pitch to the charity Red Deporte y Cooperación. The pitch was built using the Field in a Box system, in which all the components of a football pitch are supplied in two containers. The system provides a safe sports facility comprising an enclosed artificial football pitch, goals, floodlights and changing rooms.

OBJECTIVES

The project’s main objective is to enable young people in Cañada Real, where sports facilities are few and far between, to play sport. By promoting football in Cañada Real, the foundation hopes to curb the exclusion of marginalised communities and foster greater social harmony.

RESULTS

In the space of one year:

Participation of 400 children (90% boys and 10% girls) in football
Organisation of 500 matches
Pitch maintained by youth coaches from the local community

Field in a Box is funded as part of FedEx Cares, a wide-ranging campaign that aims to invest in more than 200 communities in Europe and beyond by 2020. By cooperating with the UEFA Foundation for Children alongside its sponsorship of professional football, FedEx hopes to support initiatives with a positive local impact.