Location and general information

Location Romania, Hungary, Ireland, UK
Start date 02/01/2019
End date 05/31/2020
Cost of the project €264,000
Foundation funding € 132,000
Project identifier EUR-0149
Partners FedEx, streetfootballworld, Sport 4 Life UK, Policy Center for Roma and Minorities, Oltalom, Sport Against Racism Ireland


Football provides an opportunity to address young adults struggling to enter the job market and help them through education, activities to improve job-seeking skills, vocational training and personal development programmes. This project aligns with the Football for Unity concept that the UEFA Foundation for Children and streetfootballworld will implement together during the UEFA EURO 2020 competition. For the first time ever, the tournament will be played in 12 European cities and will see the activation of local initiatives using football to promote social development. The programme will be delivered in four locations (Bucharest, Budapest, Dublin, Birmingham) aiming deliver demonstrable results by bringing youngsters closer to education, employment and training (EET).

This project is being run in close collaboration with streetfootballworld and FedEx.

Project content

The target group and activities in the four locations are broken down as follows:


Birmingham, UK - Sport 4 Life (S4L UK)

S4L UK provides the opportunity for disadvantaged young people aged 12–29 to prepare for and move into sustained education, employment or training by improving their employability and key life skills, through sports-themed personal development programmes. The two main pillars of its work are the TEENS programme (personal development programme for socially excluded 12–16 year-olds) and the NEETS (Not in Education, Employment, or Training) programme (employability and personal development programme for 16–29 year-olds). This project will allow S4L UK to strengthen its actions by scaling the methodologies and approaches of the ‘Team up! toolkit’, resulting in extended reach and higher overall impact numbers.


Bucharest, Romania - Policy Center for Roma and Minorities (PCRM)

The organisation enables youngsters aged 7–18 to play an active role in society and promotes inclusion through sustainable educational and football-based programmes. A small-scale employability programme called the ‘Alternative Education Club’, provides workshops and non-formal education through arts and sports. This project will allow the PCRM to consolidate its activities and offer this programme to greater numbers of marginalised young people.


Budapest Hungary - Oltalom Sport Association (OSA)

Oltalom has developed football-based and educational programmes to help young people aged 16–30 integrate into society. In addition to English lessons, a social support and counselling programme helps these young people to draft CVs and cover letters and provides mock job interviews to improve their interview techniques. This project will enable the organisation to consolidate its employability programme.


Dublin, lreland - Sport Against Racism lreland (SARI)

SARI was founded as an NGO in 1997 to support cultural integration and social inclusion in lreland by using sport, particularly football, as a medium to combat racism, sectarianism, homophobia and other forms of discrimination. As the organisation has grown, SARI has developed a youth leadership programme that provides young leaders with the necessary skills to reach their full potential. This project will enable SARI to strengthen its employability programmes within the youth leadership programme and enable more young people to transition to employment, education and training.



  • The project will utilise the TeamUp! toolkit, which was the outcome of a pan-European project supported by Erasmus+ and delivered within the framework of the European Commission's Strategic Partnerships for Youth.


    The toolkit:

    • delivers an innovative approach to one of Europe's most pressing social challenges: youth unemployment;
    • identifies and disseminates best practices and impact-proven methodologies to key players in the sectors of sports, youth employability and non-formal education;
    • arms organisations with a comprehensive understanding of how to develop and run football-based employability programmes;
    • targets young adults not in education, employment or training and equips them with the skills they need to build new paths towards a sustainable livelihood.

Project activities

To deliver a sustainable impact, the programme will be constructed to effectively support young people in three main areas:


  • Soft skills

Personal development workshops will promote self-confidence by focusing on specific professional techniques and methods. Regular football3 activities will provide opportunities to strengthen soft skills in communication, teamwork and mediation skills, all of which are important in both searching for and then also retaining employment.

  • Job-seeking skills

To address the gap in the educational system, which does not provide youngsters with a clear overview of the job market and how to gain access to it, the main activity of this programme will help young people to move into employment, education or training. Employability workshops will focus on CVs and cover letter writing, online job searches and mock interviews.

  • Hard skills

Additional training opportunities, delivered by certified providers of accredited educational courses, will be identified based on the needs, interests and skills of the individual participants. Job placements and internships will be offered to provide young people with real-life experiences in a working environment, so that they consolidate the skills required to secure employment and thrive in the workplace.


Expected results

A three-stage impact measurement process represents the three main milestones in the participant’s journey

  • Engagement: number of young people engaged in the programme
  • Increased employability: number of young people who successfully gain skills and motivation
  • Progression: number of young people moved from ‘not in education, employment or training’ to ‘in education, employment or training’.


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