A Shared Passion

A Shared Passion

Local children will take centre stage in the opening ceremony

The UEFA Foundation for Children has invited 30 teenage boys and girls from the Oltalom Sport Association (OSA) to participate in the UEFA Women’s Champions League final opening ceremony as central circle carriers.

OSA has been using sport as a tool to improve self-esteem and promote a healthy lifestyle to people from disadvantaged backgrounds in the Budapest region since 2005. Central to their mission is the understanding that playing football with teams from other social groups enhances social integration.

OSA organises regular football training sessions and provides free equipment to homeless people, refugees and disadvantaged youngsters, as well as offering English lessons to boost employability and organise football roadshows, gathering youngsters from different communities to increase their social integration.

On the day before the final, the youngsters will also have the chance to meet players from Lyon and Barcelona to exchange about their passion of football.

“Being able to participate in the UEFA Women’s Champion League Final gives a chance to our players to meet people they share a passion with and further motivate them to follow the path they set up to reach their dreams inside or outside of the football pitch” said Dóra Gottgeisl, project coordinator at Oltalom Sport Association.

“We applaud our long-term partner Oltalom Sport Association who took up the challenge of participating in the UEFA Women’s Champions League final in Budapest. It is a great opportunity for their youngsters and we hope this incredible experience will inspire them to follow their dreams” added Urs Kluser, general secretary of the UEFA Foundation for Children.

 

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About Oltalom Sport Association

Project Partner

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For more information, visit their official website.official website.

All-girl player mascot line-up for 2019 UEFA Europa League final in Baku

Player mascots in Baku

All-girl player mascot line-up for 2019 UEFA Europa League final in Baku

22 LOCAL GIRLS TO ACCOMPANY PLAYERS OUT ONTO THE PITCH IN AZERBAÏJAN

FedEx Express, official sponsors of the UEFA Europa League, the UEFA Foundation for Children and the Association of Football Federations of Azerbaijan (AFFA) are offering 22 local girls a dream opportunity at this year’s UEFA Europa League final in Baku.

Those children – who will be chosen by the AFFA, an organisation that strives to involve girls in football – will escort the two teams out onto the pitch at the Baku Olympic Stadium on 29 May.

“We’ve worked closely with the UEFA Foundation for Children to shape a long-term collaboration that maximises possibilities for young people through football.  As sponsor of the UEFA Europa League, we are delighted to be able to extend support for the work of the Foundation, and of AFFA, by helping to make an all-girl player mascot group a possibility in Baku,” said Brenda McWilliams-Piatek, vice president, Marketing Operations, FedEx Express Europe.

The AFFA is currently working with 35 schools, running football activities for children three times a week. The association’s grassroots department has also established several initiatives aimed specifically at girls. Coaches from the country’s national women’s league are encouraged to get involved in youth programmes, and free courses are run three times a year to train additional coaches for children’s football.

“Football offers many opportunities in terms of social integration and well-being, benefiting both boys and girls alike. For many of the girls who are enrolled in our programmes, playing football helps to break down barriers by fostering inclusion and equality. Having these young girls act as player mascots at the UEFA Europa League final will make them visible on an international stage, and I think the sense of pride will be almost palpable,” said Elkhan Mammadov, general secretary of the AFFA and board member of UEFA Foundation for Children

“Together with FedEx Express, we have delivered multiple projects that – under the umbrella of children’s rights – use football as a powerful tool to improve the lives of children. By donating player mascot places to organisations such as the AFFA, we are offering them a platform on which to showcase the tremendous headway they are making in involving young girls in football in Azerbaijan,” said Urs Kluser, general secretary of the UEFA Foundation for Children.

Since becoming a sponsor of the UEFA Europa League in 2015, FedEx Express has consistently worked with the UEFA Foundation for Children to donate player mascot places to youth organisations in cities hosting the final of the competition.

LINK to the presentation of the FedEx player mascots in Baku

 

 

 

Football for girls

“We’ve worked closely with the UEFA Foundation for Children to shape a long-term collaboration that maximises possibilities for young people through football.  As sponsor of the UEFA Europa League, we are delighted to be able to extend support for the work of the Foundation, and of AFFA, by helping to make an all-girl player mascot group a possibility in Baku”

- Brenda McWilliams-Piatek, vice president, Marketing Operations, FedEx Express Europe.

Football for girls

“Football offers many opportunities in terms of social integration and well-being, benefiting both boys and girls alike. For many of the girls who are enrolled in our programmes, playing football helps to break down barriers by fostering inclusion and equality. Having these young girls act as player mascots at the UEFA Europa League final will make them visible on an international stage, and I think the sense of pride will be almost palpable.”

- Elkhan Mammadov, general secretary of the AFFA and board member of UEFA Foundation for Children

Girls Playing football
girls football players

About Association of Football Federations of Azerbaijan

Project partner

AFFA_logo_Web

The Association of Football Federations of Azerbaijan (AFFA) was established in March 1992.  AFFA was affiliated to UEFA at the 22nd UEFA Congress in Vienna in May 1994 and FIFA at the 49th FIFA Congress in Chicago in June 1994.  The main goals of AFFA are to develop football in the territory of the Republic of Azerbaijan, control and regulate the organization of football competitions, organize football competitions, manage international football related issues, develop a perspective plan for football development in Azerbaijan, represent Azerbaijani football in international organizations and competitions, organize national and international competitions, and so on.  AFFA purposefully operates to implement these provisions reflected in its Statutes.

About FedEx Corp.

Project Partner

Groupe 22

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $69 billion, the company offers integrated business solutions through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 450,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities.  To learn more about how FedEx connects people and possibilities around the world, please visit http://about.fedex.com

A long-term partnership with PluSport

PluSport

For A Long term partnership with PluSport

For the third year in a row, we are supporting the Goal Plus – Play Football project, helping PluSport make football even more popular among disabled people.

 

Messi, Neymar, Ronaldo. The whole world knows who they are. Football is the most popular sport on our planet and, helping PluSport will make access to sport, and football in particular, easier for everyone, regardless of any disability.

Access to football, promotion of health and education of children and teenagers are key priorities for the UEFA Foundation for Children. Urs Kluser, the foundation’s general secretary, says: “We are proud to support disability football. This sport gives people pleasure, enables them to meet others and facilitates their social integration.”

In 2018, we included the Goal Plus project in a fascinating photographic exhibition showing the benefit of football in our activities with children and how it is used as a factor of social positive change.

In April, PluSport representatives will have a unique opportunity to celebrate the partnership during the UEFA Youth League (the Champions League equivalent for U-19 club teams) finals in Nyon-Colovray at the end of April, when participating players from all over Europe will join in various activities with disabled athletes as part of social awareness projects. PluSport will be in attendance with a blind football team and an inflatable training pitch, showcasing blind football to players and spectators alike.

We are proud to support disability football. This sport gives people pleasure, enables them to meet others and facilitates their social integration.”

- Urs Kluser, the foundation’s general secretary

PluSPort
PluSport
PluSport
PluSport

Active Lives

Location and general information

Ongoing
Location England
Start date 02/01/2020
End date -
Cost of the project €1,156,610
Foundation funding €50,000
Project identifier EUR-2018347
Partners Newcastle United Foundation

Context

Whatever their differences, all children have the right to play and to enjoy the best conditions to stay fit and healthy. Unfortunately, this is not a reality for many disabled children, especially those living in disadvantaged areas. Disability is most prevalent in the north of England. In north-eastern England, 25% of people claim to be disabled, compared with only 14% in London (DWP Family Resources Survey 2015–2016). In order to meet growing demand, the Newcastle United Foundation will use the power of football to overcome barriers and to ensure that disadvantaged and disabled children are not left behind but are given opportunities to participate in a wide range of sports, to learn, to be healthier and to have fun.

Project content

The funding will be used to help create and build a regional flagship centre of excellence for disability sport, where disabled people of any age and ability will be able to enjoy sport and exercise without barriers as part of a ground-breaking activity programme using high-quality indoor facilities. The centre will not only promote active lifestyles and the recreational enjoyment of sport, alongside the associated health and well-being benefits, but will also raise aspirations by developing Paralympic champions of the future. A programme of pan-disability and disability-specific football sessions will be offered under one roof at this brand new centre, which will be accessible to disabled families from across north-eastern England and encourage them to become and stay active for life.

Objectives

The project will give disabled children the opportunity to improve their fitness, mobility and balance. Football and other physical activities will also be used as a tool to help participants build their self-confidence, make friends and achieve their own personal goals on the football pitch and in life in general.

Project activities

The new centre will be the home for weekly clubs and teams for children with disabilities:

  • DSActive
  • VI Football
  • Deaf football
  • Amputee football
  • Walking football
  • Frame football
  • Pan-disability sessions
  • Powerchair football

It will provide a venue for regular disability football competitions and fixtures for other visiting teams and groups from across the UK, bringing flagship disability sports events to the city.

In addition, the centre will be a thriving community hub on matchdays, offering matchday experiences for disabled fans and a home for the Disabled Supporters’ Association.

Once they have signed up, all disabled participants will be able to access the wide variety of programmes delivered by the Newcastle United Foundation, including personal development, education, employability, and health and well-being programmes.

The centre will also be accessible to schools and community organisations that support disabled and disadvantaged people.

Expected results

  • Host ten weekly disability football clubs for 36 weeks of the year
  • Work with 40 Special Educational Needs schools
  • Work with 35 regional disability organisations
  • Organise 15 festivals, tournaments and competitions for 1,000 disabled people
  • Deliver a comprehensive CPD and coach education programme for 100 coaches of disabled footballers and athletes
  • Recruit 50 disabled young adults for a personal development programme

Partner

AUTISM – THE EARLY SIGNS A web documentary about early identification of the signs of autism

AUTISM – THE EARLY SIGNS

A web documentary about early identification of the signs of autism

What are the signs of autism? How do you spot them and then what do you do?

This project is supported by the UEFA Foundation for Children which, in 2015, awarded its entire annual prize of CHF 1 million to the International Foundation of Applied Disability Research (FIRAH). Thanks to close collaboration with numerous partners, including national and international associations for autistic children and their families, and universities in various European countries, an initial project, ‘çATED pour tes dents’, was carried out in 2018. Now, the web documentary, ‘Autism – the early signs’ aims to teach parents, as well as health, education and early years professionals, to quickly spot the signs of autism in children from the age of 12 months and upwards.

Combining motion design and real-life images, this interactive film immerses the viewer in the life of two fictitious characters, Jules and Leïla, at three stages of their development: from 12 to 24 months at home, from 24 to 36 months in nursery and, finally, from 36 months in kindergarten.

The European web documentary ‘Autism – the early signs’ also presents the different perspectives of researchers, associations and professional experts in the field, as well as parents, through a mix of interviews, personal accounts and advice.

The documentary is available in French and English.

Between 1% and 2% of today’s population have autism. A tool for parents and early years professionals, the documentary is designed to inform them, raise their awareness of the signs that could lead to an early diagnosis and enable them to put in place measures to support the child’s development.

‘Autism – the early signs’ is a web documentary directed by Benjamin Laurent and Claire Martin and produced by FIRAH in collaboration with the association Autisme France and the Centre de Ressources Autisme Rhône-Alpes (Rhône-Alpes autism resources centre).

The web documentary is release on the 2 April to mark World Autism Awareness Day. (www.autisme-les-premiers-signes.org)

 

The UEFA Europa League Trophy Tour Driven by Kia will visit eight cities with a goal of collecting football boots for refugees.

The UEFA Europa League Trophy Tour driven by Kia will visit eight cities with a goal of collectiong football boots for refugees

Kia Motors and UEFA Foundation are launching the inaugural UEFA Europa League trophy tour and adds a solidarity dimension

The tour will give football fans across Europe the opportunity to see the iconic UEFA Europa League trophy as the competition's 2018/19 knockout stage unfolds.

Throughout the duration of the UEFA Europa League Trophy Tour, fans and players of all ages will be encouraged to donate used and unwanted boots. In partnership with the UEFA Foundation for children, the boots will be taken to the Zaatari refugee camp in Jordan to be given to Syrian refugees of all ages. What's more, every fan who donates a pair of boots will be in with a chance of winning tickets to the UEFA Europa League final, among other prizes. Boot donations can be made at any stage of the UEFA Europa League Trophy Tour, as well as at selected Kia dealerships in each participating country.

"I have seen first-hand just how much football means to the children and adults at the Zaatari refugee camp," said UEFA President Aleksander Čeferin, also chairman of UEFA Foundation’s board of trustees.

"The UEFA Foundation helped to provide pitches for the refugees to use, but what is lacking are football boots. Therefore, I urge anyone who has a pair of suitable footwear lying around, which they are not using, to donate them and help make a difference."

The UEFA Europa League Trophy Tour Driven by Kia begins in earnest at the Geneva International Motor Show on Tuesday 5 March and will end on 16 May, ahead of the UEFA Europa League final in Baku, Azerbaijan.

The tour stops in eight major European cities:

  • Geneva – 9 March
  • Seville – 22-23 March
  • Berlin – 29-30 March
  • London – 5-6 April
  • Milan – 12 April
  • Moscow – 20 April
  • Paris – 10 May
  • Baku – 16 May

A stellar list of former players has signed up to take part; among those to have confirmed their participation in at least one tour leg are Lothar Matthäus, Deco, Andrés Palop and Eiður Guðjohnsen.

"We are delighted with the enthusiasm Kia is showing, especially with their desire to try and reach out to fans throughout Europe and their willingness to give something back to those who want to play the beautiful game but lack the necessary equipment to do so" said Guy-Laurent Epstein, UEFA Events SA marketing director.

Kia has the honour of conducting an inaugural tour. "We are extremely excited to launch the 2019 UEFA Europa League Trophy Tour Driven by Kia, in partnership with UEFA," said Yong-Won Cho, Senior Vice President and Chief Marketing Officer at Kia Motors Corporation.

 

"Not only will the tour give football fans of all ages the chance to see the famous trophy up close, but thanks to their donations we are able to help make a positive contribution to the lives of young refugees who share our passion for the beautiful game. On behalf of Kia I would like to extend our thanks in advance to everyone who supports the campaign and helps by donating football boots."

- Yong-Won Cho, Senior Vice President and Chief Marketing Officer at Kia Motors Corporation.

UEL Trophy Tour KIA
Deco at UEL Trophy tour

UEFA Foundation and FedEx Express to focus on Football for Employability in Europe

Employability

Co-funded programme will equipe Community organisations to deleaver football-based employability programme

FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the UEFA Foundation for Children today announce a co-funded community project that will use football as a tool to attract and engage young adults in employability programs.

FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the UEFA Foundation for Children today announce a co-funded community project that will use football as a tool to attract and engage young adults in employability programs.
A charitable grant, awarded under community investment platform FedEx Cares and matched by UEFA Foundation for Children, will build the capacity of local sports organisations to structure and deliver football-based employability programs in their communities.

The project will be overseen by global non-profit streetfootballworld and delivered on the ground by network member organisations in four locations - Policy Centre for Roma and Minorities (Romania), the Oltalom Sport Association (Hungary) and Sport Against Racism (Ireland) and Sport 4 Life (UK).

“Due to its universal popularity, football gives community organisations a wide reach and provides a common platform to engage with young people who face challenging circumstances,” said Dr. Vladimir Borkovic, director, streetfootballworld. “This program will equip sports organisations with the tools to guide young people who are furthest from the job market into education, training and, ultimately, sustainable employment.”

The program includes personal development workshops that aim to promote self-confidence and job-seeking skills and training that offer an overview of the local job market and how to gain access to it. Finally, the programs will provide access to training opportunities, formal qualifications, and job placements that present an opportunity to secure sustainable employment.
“FedEx Express is eager to make the most of the possibilities we have, as a sponsor, to deliver positive impact in communities touched by professional tournaments,” said Brenda McWilliams-Piatek, vice president, Marketing Operations, FedEx Express Europe.

“We’ve worked closely with the UEFA Foundation for Children to shape a football-based employability program that we hope will deliver a tangible benefit in communities where employability of young adults is a pressing challenge.”
“This new phase in our collaboration perfectly balances our own focus area of children’s rights – the right to an education, the right to play – and combines this with FedEx Express’ interest in employability,” said Urs Kluser, UEFA Foundation for Children.

“We’re equally excited to see how football can be used in the context of employability, opening up increased opportunities for young people who may not see an obvious path to employment.”
FedEx Express has collaborated on community projects with the UEFA Foundation for Children since becoming a sponsor of the UEFA Europa League in 2015.

About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments by a definite time and date supported by a money-back guarantee.

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $69 billion, the company offers integrated business solutions through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 450,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit http://about.fedex.com

About streetfootballworld
streetfootballworld is the world’s leading organisation in the field of football for good. Over the past 15 years, the streetfootballworld network has been created and developed to identify, connect and empower community organisations that are using football as a tool for social transformation and enable them to maximise their impact. The streetfootballworld network currently consists of 131 network members that, together, reach over two million people in 86 countries.

For more than one decade, streetfootballworld has been implementing social impact strategies in cooperation with a wide range of partners – from FIFA and UEFA to sponsors, governments and private partners – and is behind some of the biggest innovations in the field of football for development, such as Common Goal. streetfootballworld’s impact has been recognised with a variety of awards from prestigious organisations, such as Laureus, UEFA and the World Economic Forum.

FedEx - Purple_Orange

#Morethanfootball Action Weeks 2019

#Morethanfootball Action Weeks 2019

After the success of the previous #Morethanfootball campaign, the European Football for Development Network today launched its third #Morethanfootball Action Weeks. Since its inception, the foundation has supported the campaign, which aims to highlight the social responsibility of football on and off the field.

Between 19 March and 9 April 2019, organisations, football federations, leagues and clubs are encouraged to showcase the game’s power and demonstrate the significant positive impact that European football can have on people’s lives. The campaigns can take a variety of forms. For instance, during home games, in matchday programmes or on LED walls. The organisations are also encouraged to showcase their social programmes on their websites and through their social media channels.

For more than two weeks, the foundation will work in close collaboration with the organisations it supports to raise awareness about the positive impact of football on promoting the fundamentals rights of children. Specific themes such as health, education, gender equality, racism and environmental sustainability will be aired on the foundation’s social networks with the #Morethanfootball hashtag. In addition, the foundation will help to take the campaign’s core message to a broader audience by using LED boards at the first leg of the UEFA Champions League quarter-finals, showing that football is more than a game, more than a sport.

Campaign schedule:

TUE 19/3              Launch of the #Morethanfootball Action Weeks and #PassItOnVideo

THU 21/3             Environmental sustainability

FRI 22/3               World Water Day

SAT 23/3              Education

MON 25/3           Supporting refugees

TUE 26/3             EFDN #Morethanfootball conference, London

WED 27/3            Promoting gender equality

FRI 29/3               Anti-racism and anti-discrimination

TUE 2/4                Intellectual disabilities (World Autism Awareness Day)

THU 4/4               Employability

SAT 06/4              International Day of Sport for Development and Peace

SUN 7/4                World Health Day

MON 8/4              Fighting homophobia, biphobia and transphobia

TUE 9/4                Ending poverty and hunger

Foundation backing 45 new projects

The UEFA Foundation for Children continues to show total commitment in fulfilling its mission on behalf of children across Europe and beyond.

The UEFA Foundation for Children continues to show total commitment in fulfilling its mission on behalf of children across Europe and beyond.

Last September, the UEFA Executive Committee decided to allocate additional funding of 3 million for the 2018/19 financial year for the foundation to support humanitarian projects.

At its recent meeting, the Foundation's board of trustees selected and approved 45 new projects for 2018/19, in which the body will be carrying out its key objective to help children – through sport and football in particular – by providing backing primarily in the areas of health, education, access to sport, personal development, integration and defending the rights of the child.

The projects, which cover a wide variety of relevant areas and activities, reflect the determination of UEFA President Aleksander Čeferin – who is chairman of the foundation – to intensify the invaluable and groundbreaking work that has been taking place. "Our foundation plays an instrumental role in aiding children living in challenging and difficult conditions around the world," said Mr Čeferin.

Between the time that Mr Čeferin was elected as the foundation's chairman in November 2017 and today, a total of 82 projects in Europe and elsewhere have been added to the foundation's portfolio, with a total of 180 initiatives supported since the foundation was launched in 2015.

Many non-profit organisations that share the foundation's values responded to a call for projects issued during summer 2018.

In selecting 45 new projects, the board of trustees decided that half of the increased funding should be allocated to European projects, and the other half to projects in the rest of the world.

Careful planning and management are strengthening the foundation's development strategies and expanding the range of its work. "It has been a great pleasure to be able to participate in the selection of the projects," said board of trustees member Fiona May.

"Hopefully we can reach and help as many children around the world to give them opportunities as well as education thanks to sport."

 

 

 

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Zaatari and Azraq residents to benefit from two new artificial football pitches

Zaatari and Azraq residents to benefit from two new artificial football pitches

The UEFA Foundation for Children, Lay’s and the Asian Football Development Project partner for a second year to build new football facilities for refugees.

Jordan, 17 September 2018: the UEFA Foundation for Children, Lay’s and the Asian Football Development Project (AFDP) have joined forces to turn unsafe play areas at two refugee camps in northern Jordan into artificial football pitches. A dedicated girls-only pitch will enhance Zaatari’s current football facilities, while a newly upgraded pitch will enable even more football-loving girls and boys in the Azraq camp to enjoy their favourite game.

Lay’s first teamed up with the UEFA Foundation for Children and the AFDP in September 2017 to build a full-size, permanent artificial pitch for Zaatari residents. Over the past 12 months, 35,000 children and adults have used the pitch, with 600 matches played in 20 tournaments and football training courses on offer all year round. Additionally, 40 men and 40 women have become certified football coaches.

Today, HRH Prince Ali Bin Al Hussein will return to officially open the girls-only pitch in Zaatari, having inaugurated the first pitch in 2017. Azraq will also welcome special guests for an official opening ceremony, including UEFA Foundation for Children general secretary Urs Kluser and PepsiCo Middle East and North Africa (MENA) snacks director Mazen Al Masri, who will meet members of the community and local certified football coaches.

These new football pitches have been designed to help create an everyday environment where youngsters can enjoy recreational time and remain children even in wartime. The new girls-only facility in Zaatari meets a growing need to promote girls’ participation in sports activities at the camp, while supervised sports activities at both camps will help reduce tensions, encourage dialogue and improve conflict resolution and well-being.

- Aleksander Čeferin, UEFA president

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When children enter these football pitches, they dare to dream big. They are football players, defenders, strikers, goalkeepers, referees and fans, having a good time while learning how to play in a team. In many, lasting ways, their lives will be transformed well beyond that last whistle blow.

- HRH Prince Ali Bin Al Hussein, AFDP founder and chairman

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The Arab world is united in its love for football, and the Zaatari project enables young people to live out their passion and bond over the camaraderie the sport inspires. PepsiCo is proud to be part of this initiative with the AFDP and the UEFA Foundation for Children, in line with our Performance with Purpose strategy to do business in a way that benefits the communities we live and work in.

- PepsiCo’s MENA snacks director, Mazen Al Masri

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Lay’s, a PepsiCo brand, has been an official partner of the UEFA Champions League since 2015. It has a long-standing relationship with football around the world, having developed several initiatives to promote the sport throughout the Arab world in addition to its UEFA Champions League partnership. Lay’s has also replaced areas of wasteland with football pitches in Egypt and Saudi Arabia, as well as screening UEFA Champions League matches free in youth centres and other locations in both countries.

UEFA Foundation for Children–AFDP collaboration

Project partner

AFDP-logo

Since 2013, the AFDP and the UEFA Foundation for Children have been organising regular football training sessions and workshops at the camp for displaced persons in Syria, particularly for children, who are the most vulnerable victims of war. This long-term collaboration has given rise to many different projects that use sport, especially football, as a platform for social development. Football continues to play a pivotal role in helping refugees respond to the challenges of their displacement and the impact the conflict has had on their lives, by giving them a fun, healthy team-work based outlet, in which they can build friendships and regain a sense of normality and hope. Additionally, the UEFA Foundation for Children–AFDP collaboration has trained 287 refugees, 190 men and 97 women, to become coaches for over 6,800 Syrian youngsters, 4,150 boys and 2,650 girls. The coaches, in turn, have launched their own football league at the camp and hope to establish a football club in the near future.

About PepsiCo

Project Partner

LOGO_s

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – the fundamental belief that the company’s success is inextricably linked to the sustainability of the world around us. It believes that continuously improving the products it sells, operating responsibly to protect our planet and empowering people around the world enables PepsiCo to run a successful global company that creates long-term value for society and its shareholders. For more information, visit http://www.pepsico.com/.

Football provides new prospects for Estonian children

For the second year in a row, the NGO SPIN has received a UEFA Foundation for Children Award on a recommendation from the Estonian Football Association.

During a trip to Tallinn, we received a warm welcome from the CEO of SPIN, Keit Fomotškin. “It means a lot to us to receive a UEFA Foundation for Children Award,” he said. “Recognition from outside Estonia is very important for our team of coaches who work with the kids every day. The award will enable us to expand our programme and involve more participants.”

The youngsters who attend the SPIN-programme come from difficult social backgrounds and have been identified in collaboration with social workers, local authorities and schools.

SPIN believes in the potential of every child to become a good citizen. By playing football in a safe and motivating environment, youngsters learn the positive values of team sport that can be replicated in everyday life. The programme aims to combat youth criminality, lower school dropout rates and increase the number of young people in skilled labour, while providing them with alternative ways to spend their time.

Three times a week, the children meet for a 90-minute training session under the guidance of professional football coaches and assistant coaches. These sessions focus on sports and different skills needed in life and are intended to give them a better knowledge of social values and develop their social behaviour in parallel to their performance in sport. They also develop social skills, such as effective communication, conflict resolution and setting personal goals.

Assistant coach Laura Karpova usually trains the girls. “Women’s football is not very popular in Estonia,” she said. “The SPIN-programme is flexible and we also focus on other activities to reach our goals with girls. For example, they like drawing.”

Angelina (17) and Inna (15) are two active programme participants, both of whom love football and like getting together with their teammates. Angelina in particular really likes the team spirit in the programme. Sometimes she gets to be captain. She likes playing tournaments and is motivated to win.

The children’s development is assessed by measuring their rate of participation and discipline in the activities, as surveyed by the coaches, as well as their grades and behaviour at school.

After the first year, the programme’s impact speaks for itself:

  • 8% improvement in their school results
  • 6% improvement in their behaviour at school
  • 19% improvement in activity, participation and discipline
  • 18% decrease in readiness to engage in risk behaviour
  • 12% improvement in self-control
  • 95% of the participants rate the programme as either good or excellent

 

Thanks to the foundation’s support, the programme was launched in Tartu. Furthermore, it has helped make reaching target group children more effective. The funding also covers equipment and materials and the summer camp in 2018.

SPIN currently involves over 250 active participants aged 10 to 18 – 83% boys and 17% girls. The programme partners 45 different schools in the Estonian municipalities of Tallinn, Tartu, Rakvere, Kohtla-Järve and Narva.

Building an inclusive future for visual impaired children

UEFA Super Cup, a platform for positive change

Since its creation in 2015, the UEFA Foundation for Children has become a key presence at the UEFA Super Cup, delivering strong messages of integration, solidarity and hope.

This year in Tallinn, a mixed choir of visual impaired and normal-sighted boys and girls aged between 7 and 15 will perform the Florence And The Machine song You’ve got the Love before kick-off on Wednesday 15 August. The choir will be made up of children from Tallinna Heleni Kool (Helen’s School in Tallinn), which teaches children with hearing and visual impairments, and multiple disabilities, and Tallinna Poistekoor (the Tallinn boys’ choir).

The support of the players of Real Madrid CF and Club Atlético de Madrid will highlight the importance of integrating children with disabilities into society as well as giving opportunities to children in less-privileged parts of the world. The youngsters will have the chance to meet players from both teams and share their mutual love of football ahead of the match.

“It’s the first time our students have been involved in such a big project, and I am very happy,” said Erki Korp, head of Tallinna Heleni Kool. “Mentalities towards persons with disabilities are changing very slowly in Estonian society. An event like this will raise awareness of the problems faced by blind children in our society, and people will start to talk about it, which is very important in bringing about positive change.”

“The UEFA Super Cup is an important event for the UEFA Foundation for Children, where we can make a link between professional football and local children,” said Urs Kluser, general secretary of the UEFA Foundation for Children. “Football is a game of passion that builds bridges between people. No matter who you are or where you come from, you have a part to play in the world of football.”

Note:

The UEFA Foundation for Children launched a new call for projects on 13 August. Applicants have one month to submit details of their projects. All the necessary information and the selection criteria are published on the online platform. The board of trustees will decide on projects and announce its decisions before the end of 2018.

Additional information:

High-resolution videos and images relating to this press release can be found in the newsroom.

Follow the UEFA Foundation for Children on social media: Twitter, Facebook, Instagram, YouTube.

UEFA Foundation for Children launches 2018 call for projects

On 13 August, the UEFA Foundation for Children launched its 2018 call for projects that seek to promote children’s fundamental rights across the globe.

This call for projects is aimed at any organisation that shares the values of the UEFA foundation and proposes practical measures to help children, in particular in the areas of access to sport, health, education, employment, personal development and supporting vulnerable children.

Applications are invited from organisations anywhere in the world. Support is not limited to projects within Europe

The UEFA Foundation for Children will examine and evaluate each project. The final decision on the selection of projects will be taken by the board of trustees in accordance with the foundation’s statutes and ethics code.

Specific conditions relating to funding are provided in the project criteria.

To submit your project, click on this link. The application deadline is 14 September 2018.

Candidates will be notified of the progress of their application by the end of 2018.

2018 UEFA Foundation for Children Award for Ampu Kids in Germany

Zaatari and Azraq residents to benefit from two new artificial football pitches

Ampukids is a German project that assists amputee children. Ampukids offers children and their families extensive support to cope with their new situation, to manage daily life and the new challenges associated with limb amputation. An amputation is a horrifying incident for a family, and competent psychological care is often necessary. Ampukids’ main aims are to enable amputee children to find their way back to normal life, to participate in any social activities and sports, and to create a German-wide network of children and families sharing their experience and individual skills.

Ampukids also organises events bringing together ‘Ampukids’, their families and friends, as well as non-amputee children. These events support mutual interaction, integrating amputee children into mixed teams and allowing them to set their own goals. Ampukids events also bring together families, allowing them to exchange their expertise in dealing with all the challenges associated with amputation in childhood.

Every year, Ampukids organises an integrative sports tournament entitled ‘No barriers, just sport!’, bringing together amputee and non-amputee-children. The DFB’s Sepp Hersberger Foundation supports Ampukids in organising this event, which is very well attended and appreciated by all participants. The children form mixed groups and participate in different sports, including a football match. Spectators are often astonished by the creative ways in which the teams integrate their amputee members and easily manage sporting challenges.

Link to video

 

DAYSI’S STORY

Sport is one of the things that Daysi loves.

Two years ago, a 13-year-old girl named Daysi joined the School of Integration, Sports Training, Artistic Expression and Professional Development (EIFODEC) in Cochabamba, Bolivia.

At that time, she had basic motor skills and did not have the opportunity to do sport and develop her physical abilities. Since attending the EIFODEC, Daysi has improved her motor skills and has gained confidence through playing team sports such as football, which is her favourite. Football has had a significant impact on the development of Daysi’s self-esteem, personal safety, cooperation and teamwork.

At the age of five, Daysi was rescued from her home because she was exposed to constant sexual abuse by her stepfather and was neglected by her biological mother. Since then she has been living in a foster home with a system of surrogate families. She has found support and love from her foster mother and younger siblings.

Daysi says: “I like to play football because I can run and laugh with my friends. I play well, I have fun and I exercise a lot.”

Daysi is beneficiary of the programme Light for the World.

Field in a Box™ provides opportunities for young people in Brazil

Football as a platform for positive change in Olinda

The community of Rio Doce yesterday celebrated the official opening of a Field in a Box pitch in Olinda as part of a collaborative social responsibility programme by FedEx Express, the UEFA Foundation for Children and streetfootballworld. This ambitious project aims to use football to deliver positive change in communities where young people live in challenging circumstances.

“This Field in a Box pitch will provide sports infrastructure for community activities aimed at creating opportunities for youngsters and strengthening social ties in Olinda. Every child will learn to play a key role in the community’s future and cohesion,” said Pascal Torres, general secretary of the UEFA Foundation for Children.

“When FedEx Express began sponsoring the UEFA Europa League, we wanted to find a way to use our involvement in professional football to benefit young people on a more personal level. The Field in a Box initiative uses a shared interest in football to open up new possibilities for individuals and communities around the world,” said Américo Pereira Filho, vice-president of operations for FedEx Express Brazil.
The installation of the pitch was overseen by global charity streetfootballworld and its network member love.fútbol. The non-profit organisation Pazear, based in Olinda, has developed a programme of activities to ensure sustainable use of the pitch by the community. These activities are based on the Football3 methodology that uses the game to promote communication, fair play, and respect among players, while also instilling a sense of responsibility and ambition in aspiring young footballers.

“We are inspired by our friends in Rio Doce and proud of our community-driven approach to this collaboration with FedEx Express, the UEFA Foundation for Children, streetfootballworld, and Pazear. All communities have the power to be agents of their own change. This project is an important step in using sport for social development,” said Drew Chafetz, CEO and co-founder of love.fútbol.
The community welcomed the arrival of the pitch and took part in the early construction stages, planting trees, painting tyres and transporting materials to help lay the groundwork at an event coordinated by love.fútbol. FedEx Express teams from Jaboatão dos Guararapes also volunteered, painting walls and benches, removing debris and cleaning.

Brazil is the fourth country to receive a Field in the Box pitch, after Spain, Poland, and South Africa. Field in a Box is funded by FedEx Cares, a global social responsibility platform committed to investing $200 million in 200 communities around the world by 2020.

Read the project file here.



Logo street football world