Mastercard player mascots take the centre stage at UEFA Champions League Final

After two years of virtual activation, the Mastercard player mascots will join the Champions League finalists on the pitch in Paris

Paris, 27 May 2022: Mastercard’s player mascot initiative will return in-person for the UEFA Champions League Final at the Stade de France, Paris, on May 28.

Mastercard Player Mascots initiative provides 22 young football fans with Priceless access to the UEFA Champions League Final. The children will fulfil their dreams by running onto the pitch and will be joined by some of the world’s best football players – from finalists Liverpool and Real Madrid – before watching the pinnacle of club football live.

This year, Mastercard is partnering with the UEFA Foundation to select the mascots that will take part in this year’s final. The UEFA Foundation will in turn work with Libraries Without Borders – an international NGO that supports vulnerable people through education, culture, and information – to offer this opportunity to children from vulnerable communities and young refugees that have recently arrived in France.

“We are delighted that Mastercard Player Mascots will be returning as an in-person experience for UEFA Champions League Final in Paris,” said Jeanette Liendo, Senior Vice President Marketing and Communications at Mastercard Europe. “Since we first sponsored the competition in 1994, its popularity continues to grow and the Final is now one of the most prestigious events on the global sporting calendar. We cannot wait to provide our chosen mascots with the matchday experience of a lifetime and the chance to rub shoulders with some of the world’s best players.”

“It is a pride for the foundation to bring children to this prestigious final” said Urs Kluser, General Secretary of the UEFA Foundation for Children. “It is a unique lifetime experience that we can offer to children from our partners which will have a big impact on their future”.

"Libraries Without Borders is very proud to contribute to this operation, and glad to have the possibility to allow girls and boys with difficult backgrounds to dream. This moment will remain forever engraved in the memory of the children." said Edouard Delbende, BSF’s Director of Development & Communications.

 

Libraries Without Borders is very proud to contribute to this operation, and glad to have the possibility to allow girls and boys with difficult backgrounds to dream. This moment will remain forever engraved in the memory of the children.

- Edouard Delbende, BSF’s Director of Development & Communications.

LIVERPOOL, ENGLAND - APRIL 27: During the UEFA Champions League Semi Final Leg One match between Liverpool and Villarreal at Anfield on April 27, 2022 in Liverpool, England. (Photo by Jan Kruger - UEFA/UEFA via Getty Images)
VILLARREAL, SPAIN - MAY 03: UEFA Champions League Semi Final Leg Two match between Villarreal and Liverpool at Estadio de la Ceramica on May 03, 2022 in Villarreal, Spain. (Photo by Aitor Alcalde - UEFA/UEFA via Getty Images)
VILLARREAL, SPAIN - MAY 03: UEFA Champions League Semi Final Leg Two match between Villarreal and Liverpool at Estadio de la Ceramica on May 03, 2022 in Villarreal, Spain. (Photo by Aitor Alcalde - UEFA/UEFA via Getty Images)
VILLARREAL, SPAIN - MAY 03: UEFA Champions League Semi Final Leg Two match between Villarreal and Liverpool at Estadio de la Ceramica on May 03, 2022 in Villarreal, Spain. (Photo by Aitor Alcalde - UEFA/UEFA via Getty Images)

About Mastercard

Project partner

Masctercard logo 2022

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

www.mastercard.com

About Bibliothèques Sans Frontières

Project Partner

BSF_Logo_FR_Couleur_RVB_211014(1)

Bibliothèques Sans Frontières (Libraries Without Borders) is a NGO that strengthens the capacity of people in vulnerable situations by facilitating access to education, culture, and information. In more than 50 countries, we create innovative cultural and learning spaces that allow those affected by crisis or precarity to learn, to play, to build communities, and to construct their futures.

https://www.bibliosansfrontieres.org/