SHARE: my story

Location and general information

Location Senegal, Palestine and Burkina Faso
Start date 01/10/2023
End date 12/31/2023
Cost of the project 88,770,00€
Foundation funding 72,140,00€
Project identifier 20220581
Partners Exodos Ljubljana
Categories Access to Sport - Children with disabilities - Conflict victims - Employability - Environmental protection - Healthy lifestyle - Personal development - Strengthening partnerships


We strongly believe that sport and culture should be more connected and the Share: My Story programme promotes this. Children who hope to be the best footballers in the world should learn about culture for their personal growth and to broaden their horizons. We advocate for equality for girls and boys who, although from different backgrounds, all share the same passion.

Project goals

Our project encourages social, sporting and artistic bonds, promoting the talent of young people and strengthening their physical, cultural and intellectual capital.

Specific objectives

  • Provide young people from different countries with new training and cultural skills, enabling them to express their voices through art.
  • Connect sport with cultural activities, the physical with the imagination, for the surrounding communities: families, neighbours, schoolmates.
  • Empower small clubs and NGOs in their efforts to inspire creative teamwork.

Project content

Creative camps in three countries: Senegal, Burkina Faso, Palestine

  • My story – a workshop in documentary filmmaking
  • Urban dance and movement – a workshop in urban dance

Location 1: Dakar, Senegal, 10–21 January 2023

Location 2: Jenin, Ramallah, Palestine, 1–14 July 2023

Location 3: Bobo Dioulasso, Burkina Faso, 1–11 December 2023

Creating and updating project website and social media accounts, producing PR content

1 December 2022 – 31 December 2024

Completion of the professional documentary film My Story

30 March 2024

Setting up and developing local football clubs

20 January 2023 – 31 December 2023


First Aid Project

Location and general information

Location Ukraine
Start date 01/15/2023
End date 12/30/2023
Cost of the project 90,000,00€
Foundation funding 70,000,00€
Project identifier 20221155
Partners Charitable Foundation Klitschko Foundation
Categories Conflict victims - Infrastructure and equipment - Strengthening partnerships


According to the UN and the Prosecutor General's Office, 6,755 civilians have died in Ukraine since the beginning of the war, including 424 children. This number is constantly increasing due to daily rocket and artillery attacks on civilian objects by Russian forces. A large proportion of deaths are a result of the delayed or insufficient provision of first aid. According to research, up to 54% of injured individuals could be saved by relatively simple actions such as stopping bleeding. We work specifically with teachers, since they spend a significant amount of time with children throughout the day but only a small percentage of them know first aid.

Project goals

  • Create a safe school environment
  • Train teachers and students in first aid and safety during a war
  • Provide schools with first-aid kits
  • Promote awareness in society of the importance of those who work with children being able to administer pre-medical care

Project content

Thirty two-day training courses delivered in general education and sports schools over three months. Thirty participants from 100 schools will take part in each training course. During the project, we will educate 900 teachers and coaches in first aid.

Provision of first aid-kits to 100 schools.

Certificates of completion for all participants of the first aid course, who will have acquired the skills to deliver pre-medical care classes to school students.


Creating life champions

Location and general information

Location Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia and Croatia
Start date 12/01/2022
End date 11/30/2023
Cost of the project 317,800,00€
Foundation funding 150,000,00€
Project identifier 20220331
Partners Development Center for Youth
Categories Access to Sport - Gender Equality - Healthy lifestyle - Personal development - Strengthening partnerships


Commercialisation of sport has led to a reduction in its educational role. Instead of using sport to educate and promote healthy lifestyles and positive social values, the focus is on top performance. There is also an increase in negative phenomena in and around sport, directly linked to the widespread crisis of social and moral values.

Not all young sportsmen/sportswomen will become top athletes, but they should all strive to be top people. Children go to school because they have to and do sports because they want to, which illustrates the relevance of sport during childhood.

Project goals

The aim is to revitalise the educational role of football, utilising the coaches’ influence and contributing to the youngsters’ upbringing. The training module teaches coaches how to introduce other topics of relevance to everyday life in their sessions, to help the youngsters become open-minded, free-thinking and active citizens, i.e. use football to turn them into life champions.

In the first stage, its specific objectives will be as follows:

-  Set the framework for proper usage of non-formal educationthrough sport: develop a curriculum with three areas of intervention – for coaches, youngsters and parents; capacity building

- Test the model of educational work in sport directly on 2,000 children, to make it a replicable tool for other age categories/countries/disciplines

- Present the Life Champions concept to more than 2,000,000 people through an extensive Creating Life Champions campaign

Project content

The project will comprise a number of activities with different formats, starting from developing educational modules for three main target groups (youngsters, coaches and parents). It will include six regional info days in the countries involved, to present the concept and approach and invite the coaches and youngsters to apply for the summer camps.

Thirty coaches from all over the region will be selected for training. Preference is given to the coaches who use the knowledge and skills they have gained at summer camps run by famous players Dejan Stankovic (DEKI5) and Goran Pandev (Pandev Academy) or in their regular coaching activities. The focus is on those from disadvantaged groups.

An extensive media campaign will be run to reach at least 2 million people, underlining the Life Champions messages, with famous athletes as its main ambassadors.

The project will end with a major international conference to present the main results and the advantages of this new working model in sports, to promote the utilisation of sport in educating new generations.


The Neighbourhood League

Location and general information

Location Jerusalem, Israel
Start date 12/01/2022
End date 12/01/2023
Cost of the project 427,900€
Foundation funding 120,000€
Project identifier 20220404
Partners Katamon Moadon Ohadim
Categories Access to Sport - Gender Equality - Personal development - Strengthening partnerships


Hapoel Jerusalem projects take place in the Greater Jerusalem area. Jerusalem is a highly sensitive, complex arena in terms of the political, ethnic, religious and geographical contexts. It is an almost impossible mosaic of communities and faiths, attracting people from all over the world. Jerusalem suffers from severe violence, animosity and friction with hardly any positive contact between the various communities. Jerusalem is the poorest city in Israel and as a result, Hapoel Jerusalem places a great deal of emphasis on including all children from all backgrounds and on creating equal opportunities for all.

Project goals

- Bringing together children from different religions, nationalities and backgrounds, in order to break down barriers and remove stigmas

- Using football to promote values such as tolerance, anti-violence and anti-racism

- Giving children from underprivileged backgrounds a better education and high-quality sports activities

- Promoting women’s football in Jerusalem

Project content

- Enrol 550 Jewish and Arabic boys and girls in after-school learning centres

- 24 mixed and cross-cultural activities throughout the year for Neighbourhood League participants

- Include at least 10% of participants’ parents in activities

- At least 300 children complete 16 hours of conflict resolution workshops and tournaments

- The participants’ families, schools and communities will also be involved in this unique enterprise for social change, with the aim of humanising the other communities and learning that, just like them, people on the other side of the social divide are seeking peaceful lives for themselves and their families.


Sport for Inclusion: Football Against Racism

Location and general information

Location Tunis, Sousse, Sfax and Zarzis, Tunisia
Start date 02/01/2023
End date Ongoing
Cost of the project 150,000€
Foundation funding 150,000€
Project identifier 20221075
Partners OIM Tunisia
Categories Access to Sport - Conflict victims - Gender Equality - Healthy lifestyle - Personal development - Strengthening partnerships


Tunisia is facing economic and social challenges that have significant repercussions for its population, in particular children, young people and marginalised groups, including women and migrant communities. The COVID-19 pandemic further exacerbated socioeconomic conditions, contributing to rising frustration in the country and tensions between migrants and their host communities.

When the discrimination and exclusion experienced by migrant populations in Tunisia, particularly those from sub-Saharan Africa, are added to this situation, it can be seen that there is a need to promote social inclusion, tolerance and diversity within the migrant and host communities. Using sport as a vehicle for change, an activity that increases the participation of children and women, this project aims to encourage and facilitate social inclusion between migrant and host communities in five cities in Tunisia .

Building on the pilot project “Sport for Inclusion: Football Against Racism”, this project aims to extend its reach to marginalized communities to participate in sports activities and to develop coordination and collaboration with stakeholders. governmental and non-governmental to ensure safe and inclusive communities in Tunisia.

Project goals

Reinforce the social inclusion of migrant and local populations in Tunisia in accordance with international law and standards on migration and human rights.

Project content

Building on the pilot project, Sport for Inclusion: Football against Racism, this project aims to extend the scope to marginalised communities so that they can participate in sports activities. It also seeks to further its coordination and collaboration with both governmental and non-governmental actors to promote safe, inclusive communities in Tunisia.

The overall objective of the project is to contribute to the improvement of social inclusion between migrant and host communities. This is especially the case for women and children, and is achieved by enabling local and national actors to provide educational services through sport and other recreational activities. This approach facilitates social integration, provides training and raises the awareness of tolerance, inclusion and the fight against discrimination among the broader community. The project will build on a pilot initiative in the cities of Sfax, Sousse, Tunis and Zarzis and will include gender considerations in all aspects of the programme’s design and implementation, evaluating the unique challenges and opportunities for women and children to participate in sport as a means of empowerment and to build self-esteem.

The project's approach is based on the theory of intergroup contact, adopted by IOM around the world, including IOM Tunisia, to promote social cohesion. Intergroup contact theory states that when people from different origins meet and mix in the appropriate circumstances, trust increases and prejudices decrease among the participants. This method, taken from the field of social psychology, was first put forward by Robin Williams in 1947 and has subsequently been supported and developed by other researchers. There is now an enormous amount of empirical evidence that, under the right conditions, positive contacts between individuals from different groups in society are likely to improve relations between those groups. The project is anchored in this approach and will also use a proven methodology to evaluate the initiative’s impact.