Location and general information

Location Vietnam
Start date 01/01/2024
End date 12/31/2024
Cost of the project €59,165
Foundation funding €48,306
Project identifier 20230184
Partners Football Association of Norway/Football for All in Vietnam (NFF/FFAV)
Categories Access to Sport - Employability - Gender Equality - Healthy lifestyle - Infrastructure and equipment - Personal development - Strengthening partnerships


Men and boys enjoy a sociocultural advantage among many of Vietnam’s ethnic minorities, while girls – expected to grow up to be wives and mothers – are often deprived of education, forced into early marriage and given few opportunities. Despite national laws and international conventions prohibiting it, child marriage remains a widespread phenomenon in Vietnam, particularly in rural areas. Although the practice is in decline, it was estimated as recently as 2019 that 14% of women in the country had been married before their 18th birthday.

Moreover, boys benefit from a cultural preference for males rooted in customary laws and practices, such as the belief that only men can perform ancestral rites. Children see themselves and their roles and relationships through the lens of socially constructed gender norms, which directly affects their own attitudes and behaviour.

In the Quảng Tri and Cao Bằng provinces, football is perceived as being only for boys, which is a form of gender discrimination that excludes girls and limits their opportunities.

Project goals

To raise awareness of gender rights, foster equitable practices among ethnic minority groups, empower women and girls, and equip them with leadership and life skills by supporting their equal participation in a football and life skills programme.

Project content

  • Set up 15 grassroots football clubs in Quảng Tri and 15 in Cao Bằng, replicating the FFAV model developed in Hà Giang. FFAV uses football to challenge stereotypes, promote gender equality and provide all children with an enabling environment by developing school-based clubs where equal participation of girls and boys is mandatory. Training sessions are held once or twice a week and, in parallel, girls are mentored by Women Win in Goal facilitators who teach them about economic empowerment, leadership, gender rights and reproductive health. This life skills programme helps to build girls’ self-esteem and gives them positive role models and trusted women to turn to for support.
    • Train teachers, volunteers, parents and other interested locals in coaching and refereeing, as well as teaching them how to attract participants and make their clubs fun, safe and inclusive. The training takes place over four days and is delivered by the Vietnam Football Federation using its grassroots coaching manual.
    • Train female teachers as Women Win in Goal facilitators in a three-day course delivered by FFAV’s key facilitators.
  • Continue to provide technical support and football equipment to the 30 football clubs in Hà Giang province.
  • Organise 30 Fun Football Festivals where both boys and girls can play football matches as well as games teaching life skills that they might have not experienced before. These festivals are also an opportunity to promote the clubs, attract supporters and volunteers and introduce the life skills campaign to more people.
  • Hold two internal evaluation and planning workshops for all clubs using a participatory approach, whereby coaches and Women Win in Goal facilitators evaluate their club’s activities, share experiences and learn best practices. The outcomes will be documented in a final report used for advocacy and to inform the activity plan for the coming years.


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