Location and general information

Ongoing
Location Mexico
Start date 01/01/2025
End date 12/31/2025
Cost of the project €75,000
Foundation funding €75,000
Project identifier 2024000750
Partners Street Child United
Categories Access to Sport - Conflict victims - Gender Equality

Context

Young people in Mexico are confronted by high levels of criminality and lack of awareness of their rights, leaving them vulnerable to exploitation. Without knowing what protection, support and resources are available to them, many children remain trapped in a cycle of vulnerability and marginalisation, with limited access to quality education. Girls are particularly hard hit, thousands of them unable to access the same rights and opportunities as boys their age.

Project goals

  • Train ten local football coaches and two master trainers to deliver a programme centred around children’s rights, using football to bring about social change
  • Reach over 1,400 vulnerable young people across six cities – Baja California Sur, Guanajuato, Mexico City, Nuevo León, Oaxaca and Quintana Roo – empowering them with knowledge of their rights
  • Equip local coaches and communities to manage and expand the initiative independently, to ensure a lasting impact

Project content

  • Curriculum design and research: Research will be conducted with local partners and designed in collaboration with Everton in the Community, the English Premier League club’s charitable arm, to design a children’s rights curriculum that is tailored to the local context.
  • Train-the-trainer programme: A six-day session will be organised in Mexico City to teach the ten local coaches and two master trainers the curriculum, provide them with essential safeguarding training and monitoring and evaluation techniques, and prepare them to engage with children, earning their trust and encouraging participation from boys and girls.
  • Curriculum delivery: The eight-week curriculum will be implemented in six cities, combining football drills and exercises and discussions on the topic of children’s rights.
  • Sustainability: The local coaches will be empowered to independently manage and deliver the curriculum and use the train-the-trainer model to train additional community coaches.
  • Evaluation and reporting: A thorough, ongoing evaluation of the programme will ensure adjustments and improvements can be made as required.

Partners

Other projects in America

Andahuaylas Sinkumunchis School
Values on the Field: Football for social development and equity
UniDeportes: Football for rural youth empowerment
Aktive Jen Yo (Activating young people)