#Morethanfootball Action Weeks 2019

After the success of the previous #Morethanfootball campaign, the European Football for Development Network today launched its third #Morethanfootball Action Weeks. Since its inception, the foundation has supported the campaign, which aims to highlight the social responsibility of football on and off the field.

Between 19 March and 9 April 2019, organisations, football federations, leagues and clubs are encouraged to showcase the game’s power and demonstrate the significant positive impact that European football can have on people’s lives. The campaigns can take a variety of forms. For instance, during home games, in matchday programmes or on LED walls. The organisations are also encouraged to showcase their social programmes on their websites and through their social media channels.

For more than two weeks, the foundation will work in close collaboration with the organisations it supports to raise awareness about the positive impact of football on promoting the fundamentals rights of children. Specific themes such as health, education, gender equality, racism and environmental sustainability will be aired on the foundation’s social networks with the #Morethanfootball hashtag. In addition, the foundation will help to take the campaign’s core message to a broader audience by using LED boards at the first leg of the UEFA Champions League quarter-finals, showing that football is more than a game, more than a sport.

Campaign schedule:

TUE 19/3              Launch of the #Morethanfootball Action Weeks and #PassItOnVideo

THU 21/3             Environmental sustainability

FRI 22/3               World Water Day

SAT 23/3              Education

MON 25/3           Supporting refugees

TUE 26/3             EFDN #Morethanfootball conference, London

WED 27/3            Promoting gender equality

FRI 29/3               Anti-racism and anti-discrimination

TUE 2/4                Intellectual disabilities (World Autism Awareness Day)

THU 4/4               Employability

SAT 06/4              International Day of Sport for Development and Peace

SUN 7/4                World Health Day

MON 8/4              Fighting homophobia, biphobia and transphobia

TUE 9/4                Ending poverty and hunger