UEFA Foundation for Children teams up with H&M to support humanitarian projects

Hennes & Mauritz GBC - H&M has announced a special football shirt collection for kids, with 100% of the profits going to the UEFA Foundation for Children. The collection features replica football shirts from 16 countries around the world and will be available in stores and on hm.com from 21 May.

The intent is to encourage children to stay active and take an interest in the global aspect of football, with a view to meaningfully contributing to their development. All proceeds from the selling will go towards the existing projects run by Play for Change, an international sport for development charity that offers sporting opportunities to under-privileged children.

Sofia Löfstedt, Head of Kidswear Design at H&M, said, “We want children to stay active wherever they have the possibility these days – if only at home or in their own backyard, or perhaps in school – but also give them hope for a brighter and even more dynamic future. With this football shirt collection, our aim is to not only inspire children all around the world right now, but also ensure the wellbeing of children for generations to come by donating 100% of the profits to the UEFA Foundation for Children.”

Urs Kluser, general secretary of the UEFA Foundation for Children, added, “Sport and play are vital for the physical and intellectual development of any child. When children play football, they get lost in the game. Football enables them to be children and dream big. This significant support from H&M will allow us to assist even more children in need and make a positive impact on their futures.”

Sport and play are vital for the physical and intellectual development of any child. When children play football, they get lost in the game. Football enables them to be children and dream big. This significant support from H&M will allow us to assist even more children in need and make a positive impact on their futures.

- Urs Kluser, general secretary of the UEFA Foundation for Children