The UEFA Foundation for Children has been running its Field in a Box project since 2016 with the aim of providing enclosed, fully functional artificial football pitches to impoverished communities. These pitches are environmentally sustainable and quick to install.
Konami Holdings Corporation the UEFA Champions League sponsor – was willing to work with the UEFA Foundation for Children and take the Field in a Box concept to Brazil. The global not-for-profit network streetfootballworld helped Konami to identify the location for its pitch – in Pirapora do Bom Jesus, on the outskirts of Sao Paulo – and the local charity Fundação EPROCAD to maintain the pitch and ensure its sustainable use.