Location and general information

Ongoing
Location United Kingdom and Ireland
Start date 01/01/2025
End date 12/19/2025
Cost of the project €182,464
Foundation funding €93,964
Project identifier 2024000177
Partners Rio Ferdinand Foundation
Categories Access to Sport - Employability - Personal development

Context

In the UK and Ireland, many young adults from minority ethnic groups and working-class communities are at a disadvantage in the world of work, despite recent progress among some communities. A collaborative approach aimed at increasing social inclusion and upskilling marginalised young people to enhance their employability is the only way to drive genuine social change.

Project goals

  • Build the transferable skills, confidence, employability and social capital of socially excluded young adults through a football-based programme
  • Provide role models from different communities and backgrounds to inspire and motivate young adults
  • Build a network of brands, employers and community organisations offering upstream opportunities, such as professional mentoring, careers events and pathways
  • Develop a best practice model to attract sustainable mainstream funding for long-term transitional change across target communities

Project content

  • Year-round community-based football activities aimed at building relationships
  • Personal development workshops and soft-skills training
  • Accredited leadership courses, training courses on equality, diversity and inclusion, self-confidence, coaching and digital media
  • Opportunities to connect young adults with relatable role models, mentors and industry insiders
  • Careers events, opportunities and pathways that engage various industries, including cultural and creative sectors, football-specific advertising, media, tech, music and fashion

Partners

Other projects in Europe

Championing an Inclusive Future through Football 2.0
Sports for Behaviour Change
Rouge et Bleu school at Necker children’s hospital
Bloomsbury Communities