Location and general information

Ongoing
Location United Kingdom and Ireland
Start date 01/01/2025
End date 12/19/2025
Cost of the project €182,464
Foundation funding €93,964
Project identifier 2024000177
Partners Rio Ferdinand Foundation
Categories Access to Sport - Employability - Personal development

Context

In the UK and Ireland, many young adults from minority ethnic groups and working-class communities are at a disadvantage in the world of work, despite recent progress among some communities. A collaborative approach aimed at increasing social inclusion and upskilling marginalised young people to enhance their employability is the only way to drive genuine social change.

Project goals

  • Build the transferable skills, confidence, employability and social capital of socially excluded young adults through a football-based programme
  • Provide role models from different communities and backgrounds to inspire and motivate young adults
  • Build a network of brands, employers and community organisations offering upstream opportunities, such as professional mentoring, careers events and pathways
  • Develop a best practice model to attract sustainable mainstream funding for long-term transitional change across target communities

Project content

  • Year-round community-based football activities aimed at building relationships
  • Personal development workshops and soft-skills training
  • Accredited leadership courses, training courses on equality, diversity and inclusion, self-confidence, coaching and digital media
  • Opportunities to connect young adults with relatable role models, mentors and industry insiders
  • Careers events, opportunities and pathways that engage various industries, including cultural and creative sectors, football-specific advertising, media, tech, music and fashion

Partners

Other projects in Europe

Junior Camp
T.E.A.M Project
Bijzondere Eredivisie (Special Premier League)
Prishtina Girls’ Football Team