Location and general information
Access to Sport - 
Personal developmentContext
Bullying poses a significant problem, and extensive research has shed light on its psychological, physiological, and social ramifications. It has detrimental effects on the victims’ overall health, well-being, and quality of life, particularly among disadvantaged children. Approximately 16% of children in Iceland report that they have been bullied.
Project goals
Football can serve as a highly effective tool in preventing bullying and creating a secure, inclusive, and respectful environment. The programme's objective is to combat exclusion and instead foster inclusivity and a sense of belonging while also addressing inequalities and promoting social integration.
Project content
Changing the culture and social norms to achieve behavioural change among children requires the active involvement and cooperation of all stakeholders. This programme aims to educate parents and professionals working with children in school and football settings – namely, teachers and coaches. It involves establishing clear collaboration processes among these parties and providing education and training for the children through dialogue, organised projects and games. It also offers children leadership training, encourages democratic participation and fosters a sense of positive competition based on empathy and solidarity. This kind of competition can be a source of motivation as opposed to frustration upon losing. Once the pilot project is complete, the intention is to expand its implementation to clubs across Iceland and, potentially, Europe
Partner
