The foundation surrounds itself with supporters, i.e. friends, partners and donors representing institutions, and individuals. Each is appointed by the board of the trustees for a renewable one-year term.
A friend of the foundation is an individual or institution who or which shows a particular attachment to the cause of the foundation, be it by their actions, connections or contributions.
In 2015, at the first meeting of the board of trustees, UEFA, the founder, was appointed as a permanent friend.
The activities of the foundation are supported by ambassadors appointed by the board of trustees for a fixed period. Ambassadors are popular public figures who, thanks to their fame, can generate interest in the cause of children and give visibility to the projects supported by the UEFA Foundation for Children.
An ambassador of the foundation is a public figure who agrees to take on the task of representing the foundation in public, with partners and friends of the foundation, and conveys positive messages about the different projects supported.
A donor is any individual or institution who or which supports the foundation and helps it to achieve its objectives through a donation, legacy or one-off contribution.